We’ve modernized the name and profile of MRA’s Annual Conference & Expo to become MRA’s Insights & Strategies Conference to be held at the Walt Disney World Swan Resort in Orlando, June 10-12, 2013. To make it easy, we call it ISC for short.
Why the change? Perhaps the most fundamental tenant of associations is that they should always be about their members rather than about the association itself. It’s about you, not us, and one of the highest ranking priorities of our members is education.
MRA’s Annual Conference has always been one of the profession’s largest gatherings and we’re very proud of that fact. This Conference brings together research providers, research-related support companies, academics, government officials and industry leaders. It’s also encouraging that support for this event has been sustained even through turbulent economic times.
All conference attendees seek to understand and further the benefits of marketing research, which might best be described as the insights and strategies useful to guide decisions. At its core, that’s what the marketing research profession is about – divining insights and strategies. So, regardless of the methodologies used, that’s what our members are trying to create. If our focus is truly member-centric, our former Annual Conference should be branded to reflect our members’ needs.
With that goal in mind, the 2013 MRA Insights & Strategies Conference will expand the number of presentations by expert practitioners shaping the marketing research-driven insights and strategies of the future and introduce new and enhanced networking opportunities.
We at MRA are very proud of our Association. By law, as a not-for-profit organization, 100 percent of our revenue goes to provide products and services to the profession from which we draw our membership. This total “give back” requirement helps to keep the focus where it should be – on you rather than us.

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