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Events

Name 2013 Creative survey design & gamification: The art and science of survey design
Organized by ESOMAR
Where

Amsterdam, Netherlands

From 10.06.2013
To 14.06.2013
Description

An advanced survey design and gamification workshop where you will learn about the art and science of survey design and how to gamify surveys. The workshop will explore the opportunities and challenges of taking a more creative approach to survey design. You will also have an opportunity to put some of the theory to the test by taking part in some survey design games at the end of the workshop where you will work in teams to try and design the best survey questions
It should be FUN but this workshop has the deadly serious intent of improving the overall quality of your online research. You will learn:

  • How to motivate respondents to do a survey and answer questions
  • The art of writing survey questions that capture the imagination of respondents
  • About the importance of the survey Mise-en-scène: Thinking about a survey as a piece of creative communication
  • Techniques for ice breaking & training respondents to think in a particular way
  • How to identify where and when different creative techniques can be used
  • Overview of the latest survey gaming techniques and how to apply them
  • Advice on when it is most appropriate to use gaming techniques
  • Exploring the issues involved in employing gaming techniques in surveys
  • Exploring the impact that gaming techniques can have on the data
  • Piloting methodology on how to go about designing a survey from scratch and the important things to think about
  • A look at some of the cross cultural issues involved in creative survey design

Workshop Homepage
In combination with Asia Pacific 2013.

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