ESOMAR is pleased to host two one-day workshop sessions on Wednesday, 15 May, as part of the SAMRA Annual Conference. Join us in Johannesburg from the 15-17 May 2013 to hear and learn from distinguished speakers from both South Africa and abroad. Other professional development events during the conference include research papers, an expert Q&A session and networking events where issues important to the profession and the industry are discussed.
Day one of the programme, titled Research Methodologies, features keynote speakers Butch Rice, from Pondering Panda and Tom De Ruyck from InSites Consulting. ESOMAR President Dan Foreman will discuss the state of the industry and provide an overview of the changing market research landscape as well as the challenges for best practice, codes/guidelines and ethics. These presentations and an array of research paper presentations regarding new research methodology developments and trends are followed by networking dinner.
Day two of the conference, titled Applying Research Results, introduces the keynote presentations from Cees Bruggemans, Consulting Economist; Andrew Vincent of Waves, UK and Sangeeta Gupta of Pepsico India. The research paper presentations focus on the application of research results in marketing and business. An expert Q&A session regarding text and sentiment analysis is also included. Day two ends with an awards cocktail evening.

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