Some say social media will be the death knell for online panel research. Online panels have had a significant impact on the market research industry but social media is changing the game. Consumers increasingly turn to sites like Facebook and Twitter to talk about their brand experiences. Many companies listening to consumer conversations in social media consider this “free research,” and even go so far as to replace the insights learned from traditional online panels. While social media research techniques offer an innovative way to conduct market research they should not occur in a vacuum. Market researchers can take advantage of the social media research trends by using research tools that incorporate the elements of social media with online panel research.
This webinar will show you:

• How to integrate social media into traditional online panel research
• How to pull survey sample and recruit panelists from social media sources
• Ways to profile consumers from social media research and match them with panel profiles
• Technology for integrating social media unstructured data with structured panel data
• Metrics for social media research and panel research management.

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