Events
Name Using Maximum-Difference Scaling to Elicit Water Usage Preferences
Organized by Paul Johnson, AAPOR Annual Conference
Where
Boston
From 16.05.2015
To 19.05.2015
Description
SSI built an online panel of 30,000 local residents for this US local government project. Instead of using a typical Likert scale, a Maximum-Difference Exercise was used to force respondents to make trade-offs. The result was richer data to help make better decisions about how to allocate a scarce resource.
