Events
Name Do I Have Your Full Attention?
Organized by Pete Cape, CASRO Annual Online Research Conference
Where
San Francisco
From 07.03.2015
To 08.03.2015
Description
When respondents fail our attention traps we assume they’re not paying attention to our survey. But how do we know that inattention is what we are trapping? SSI’s new original research shows that it is the trap itself that causes the failure—the respondent’s response is entirely normal.