Events
Name MRIA 2017 Annual Conference
Organized by MRIA
Where Toronto, Ontario
From 31.05.2017
To 02.06.2017
Description Business integration is a growing concept in the market research industry. Clients, once satisfied with data collection, are now demanding turnkey solutions that will increase their ROI. As a result, market research companies find themselves at a crossroads; continue to specialize in one component of the business cycle or integrate into the entire value chain? The question becomes, in the quest to be everything to everyone, how do we ensure that quality research continues to be the driving force for decision makers, and not just another product to be offered to clients?
