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Codes & Standards

Title ESOMAR Guideline on social media research
Year 2011

This guideline covers the collection of social media data for market, opinion or social research purposes. It recognizes that there are many different activities enabled by social media - of which market, opinion or social research is just one – and that these varied activities (including customer service and customer relations management) necessarily have different implications for consumers and those who make use of social media.

Covered fieldsGeneral research (with Web sections)