Codes & Standards
This guideline covers the collection of social media data for market, opinion or social research purposes. It recognizes that there are many different activities enabled by social media - of which market, opinion or social research is just one – and that these varied activities (including customer service and customer relations management) necessarily have different implications for consumers and those who make use of social media.
Codes & Standards (7)
- MRIA Ten questions to ask your online survey provider
- ESOMAR 28 Questions to Help Buyers of Online Samples
- CASRO Code of standards and ethics for survey research
- BSI Quality in Market Research: From Theory to Practice (BIP 2206)
- ESOMAR Guideline for conducting mobile market research
- ISO 9001
- ISO 20252