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Codes & Standards

Title CASRO Code of standards and ethics for survey research
Year 2011

This Code of Standards and Ethics for Survey Research sets forth the agreed-upon rules of ethical conduct for survey research organizations. Acceptance of this Code is mandatory for all CASRO members.


The Code has been organized into sections describing the responsibilities of a survey research organization to Respondents, Clients and Outside Contractors and in reporting study results.


Researchers have professional and legal responsibilities to their respondents that are embodied in the procedures of a research study. Underlying these specific responsibilities are four fundamental ethical principles:
Respondents should be:

    a. willing participants in survey research;
    b. appropriately informed about the survey's intentions and how their personal information and survey responses will be used and protected;
    c. sufficiently satisfied with their survey experience;
    d. willing to participate again in survey research.

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