Codes & Standards
This Code of Standards and Ethics for Survey Research sets forth the agreed-upon rules of ethical conduct for survey research organizations. Acceptance of this Code is mandatory for all CASRO members.
The Code has been organized into sections describing the responsibilities of a survey research organization to Respondents, Clients and Outside Contractors and in reporting study results.
Researchers have professional and legal responsibilities to their respondents that are embodied in the procedures of a research study. Underlying these specific responsibilities are four fundamental ethical principles:
Respondents should be:
a. willing participants in survey research;
b. appropriately informed about the survey's intentions and how their personal information and survey responses will be used and protected;
c. sufficiently satisfied with their survey experience;
d. willing to participate again in survey research.
Codes & Standards (7)
- MRIA Ten questions to ask your online survey provider
- ESOMAR 28 Questions to Help Buyers of Online Samples
- CASRO Code of standards and ethics for survey research
- BSI Quality in Market Research: From Theory to Practice (BIP 2206)
- ESOMAR Guideline for conducting mobile market research
- ISO 9001
- ISO 20252