Highlights
Title Comparisons of nonprobability online panels (access panels)
Description
In many countries, the marketing research industry conduct comparisons of online panels, where the participating panels include standard block of question, which is then compared among them. Some of the largest studies of this kind:
- The Advertising Research Foundation (ARF), with two studies (FOQ1 and FQQ2), US only panel.
- The MRIA among 14 Canadian panels.
- Pioneer Dutch study NOPVO.