Supplements
Title Internet statistics
Author(s) Vehovar, V.; Milosavljevic, B.; Cehovin, G.; Berzelak, N.
Abstract
We present trends for Internet and mobile usage based on data from Eurostat, US Census Bureau, Eurobarometer, The World Bank and ITU.
Next, we summarize the marketing research spending for web survey related research based on data from ESOMAR, Green Book, and Market research technology survey.
Finally we elaborate absolute, relative and standardized biases which may occur in web surveys due to Internet non-coverage. We take data from the Eurobarometer 2014 survey to illustrate the problem (XLS).
At the end we list the essential sources for upgrading the figures.
Supplement status
Supplement to Chapter 2, Web Survey Methodology,
Last update: May 2015
Access/Direct link
Supplements - Vehovar, V. (15)
- Internet statistics
- Frequency of question types in web surveys
- Statistics of WebSM bibliography database (Release date: January 15th, 2017)
- Overview of email marketing approaches (Release date: January 15th, 2017)
- Examples of response rate calculations (Release date: January 15th, 2017)
- Questions types in web surveys
- Ethical dilemmas in web surveys (Release date: January 15th, 2017)
- Survey modes (Release date: January 15th, 2017)
- Measurement levels (Release date: January 15th, 2017)
- Sampling aspects in web survey practice (Release date: January 15th, 2017)
- Introduction to basic statistics
- Characteristics of web survey software (Release date: January 15th, 2017)
- Survey software methodological recommendations (Release date: January 15th, 2017)
- Web survey software analysis (Release date: January 15th, 2017)
- Examples of fieldwork monitoring and diagnostics (Release date: January 15th, 2017)