Briggs, R.
Name:Briggs, R.
More information:
Rex Briggs
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Web Survey Bibliography
- Cross media optimization. Measuring sales and branding...; 2004; Briggs, R.
- Cross-media measurement. The new medium necessitates...; 2002; Briggs, R.
- Beyond data gathering. Implications of CRM systems...; 2001; Flores, L., Briggs, R.
- Advertising on the web: Is there response before click...; 1997; Briggs, R., Hollis, N.

