Authors (8941)
Steenkamp, J. - B. E. M.
Name:Steenkamp, J. - B. E. M.
Send email to: Steenkamp, J. - B. E. M.
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Jan-Benedict E. M. Steenkamp
C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair, University of North Carolina at Chapel Hill
Data has been last edited on Mar 02 2016