Guidelines for Designing Questionnaires for Administration in Different Modes
Sep 29 2008
The U.S. Census Bureau has issued the Guidelines for Designing Questionnaires for Administration in Different Modes, aimed at ensuring high-quality multi-mode data collection in 2010 Census and American Community Survey.
The guidelines, prepared by the Mode Consistency Working Group, are based on the principle of universal presentation, stating that all respondents should be presented with the same question and response categories, regardless of mode. In order to appropriately minimize the mode effects, nine major aspects of instrument design are covered: question wording and instructions, examples, response categories, formatting of answer spaces, visual design elements, question order and grouping, flashcards, and prompts and help.
As such, the guidelines present an important contribution to survey methodology and essential guide for implementation of mixed-modes in various areas of survey data collection.
The document can be downloaded here.
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