Web Survey Bibliography
Title Why are we trying to create new communities for market research purposes?
Author Pearson, C., Kateley, V.
Source ESOMAR Online Research 2010
Year 2010
Access date 26.03.2013
Abstract
This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same company is discussed in detail, in addition to a case study where the same questions were run simultaneously on this existing community and research panel. A suggested framework for companies considering these alternatives has also been provided.
Access/Direct link
ESOMAR Homepage (abstract) / (full text)
Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityFurther details
Web survey bibliography - Pearson, C. (5)
- Device Diversity: Understanding the complexity of varied devices for taking surveys – Case study...; 2012; Pearson, C., Backlund, K., Veling, L., Tsvelik, M., Jehoel, S.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Panel Discussion: Industry Sustainability In Light Of Recent Quality Initiatives; 2009; Pearson, C., Shapero, D., Umeh, K., Boen, D.
- Using global online panels; 2008; Pearson, C., Smith, E., Ridlen, R., Zhang, H., Cooper, A
- Using Technology to Improve Data Quality; 2007; Cunningham, J., Pearson, C., Parkhurst, D.