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Mixed mode surveys

Mixed mode surveys are normally conducted to allow for comparisons in results and methodology issues between different methods of data collection, e.g. telephone interviews and online web surveys. A genuine mixed mode survey uses the same one sample to collect the data.

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Web Survey Bibliography

How Representative are Google Consumer Surveys?: Results From an Analysis of a Google Consumer Survey...; 2013; Krishnamurty, P., Tanenbaum, E., Stern, M. J.
Using Multiple Modes in Follow-Up Contacts in Random-Digit Dialing Surveys; 2013; Chowdhury, P. P.
Impacts of Unit Nonresponse in a Recontact Study of Youth; 2013; Mendelson, J., Viera Jr., L.
Multi-Mode Survey Administration: Does Offering Multiple Modes at Once Depress Response Rates?; 2013; Newsome, J., Levin, K., Langetieg, P., Vigil, M., Sebastiani, M.
Utilizing the Web in a Multi-Mode Survey; 2013; Venkataraman, L.
Changing to a Mixed-Mode Design: The Role of Mode in Respondents’ Decisions About Participation...; 2013; Collins, D., Mitchell, M., Toomes, M.