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Web Survey Bibliography

Title Be prepared
Year 2003
Access date 26.07.2005

With well over 600 million Internet users worldwide, there is no questioning the viability of online surveying to collect market research data. This article discusses pitfalls in online research, including underestimating complexity, panel overuse, limitations, programming, professional respondents and poorly-written invitation letters.

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Year of publication2003
Bibliographic typeJournal article
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