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Web Survey Bibliography

Title In an instant: More researchers use IM for fast, reliable results
Author Vence, D. L.
Source Marketing News, 40, 4, pp. 53-56
Year 2006
Database EBSCOhost
Access date 05.05.2006
Abstract

The article considers the increasing use of instant messaging (IM) for online research as of March 2006. Larry Brownell, executive director of Marketing Research Association, projected that online research could someday be the most common form of marketing research. Statistics indicating the growing use of IM are presented.

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Year of publication2006
Bibliographic typeJournal article
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