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Web Survey Bibliography

Title Online Evaluation Survey
Year 2006
Access date 23.09.2006
Abstract The spread of usage of the online methodology for the collection of market research data is intensively discussed in the consumer area as the switch from offline to online data collection is proceeding more slowly (in the consumer area) than expected. One major concern of the usage of the online methodology resp. the usage of online panels is a lack of knowledge about the consequences of this switch in methodology. TNS Infratest is investing a lot of efforts helping closing this gap. As one approach the so called \"Online Evaluation Survey\" was conducted. This survey is comparing the results of different methodologies using the same questionnaire. As one focus was put on concept testing all relevant methodologies for concept testing were included in the program: ? Self administered Access Panel via Mail ? Self administered Access Panel via Online ? Interviewer administered Central Location, via recruitment on the street ? interviewer administered Random Route Methodology Due to the fact that visual material need to be used during the interview telephone interviews via CATI were not included in the survey. In addition to the concept questions some general questions like contentness with ones life etc. were included in the questionnaire as well to check the impact of different contents. To evaluate the influence of segmentations a segmentation developed by Thomas Gensicke (Thomas Gensicke is a employee of the social research department Munich) was included in the questionnaire as well. More than 4.500 interviews were collected to achieve stable results and to be able to analyse the data on a detailed level. During the session I would like to show some results of this survey and the implications of this.
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
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Web survey bibliography (4086)

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