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Web Survey Bibliography

Title Truth in measurement: Comparing Web Based interviewing Techniques
Year 2007
Access date 19.01.2008

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives.  In many cases, while the respondents enjoyed doing these tasks, they took longer to complete the task.  The visual, interactive tasks rarely led to different results and we found little evidence that they boosted validity in any meaningful way.  Visual, interactive tasks are one useful adjunct to make surveys more engaging, but must be used judiciously.

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ESOMAR Congress  2007 (abstract)

Year of publication2007
Bibliographic typeConference proceedings

Web survey bibliography (4086)