Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Using global online panels
Year 2008
Access date 11.07.2008

Online access panels provide the opportunity to conduct truly consistent, multi-national surveys with research conducted across multiple continents at the touch of a button. Whilst it is true that online access panels have made the process of multi-national surveys far easier, this “ease” has come with new challenges. This presentation illustrates the elements that a researcher needs to consider when designing such online projects, drawing from a case study on international consumer feedback on the upcoming Beijing Olympic Games.

Access/Direct link

ESOMAR (abstract)

Year of publication2008
Bibliographic typeConferences, workshops, tutorials, presentations