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Web Survey Bibliography

Title Effect of Incentives on Web-Based Surveys
Source Tsinghua Science & Technology, 13, 3, pp. 344-347
Year 2008
Database ScienceDirect
Access date 14.09.2008

Investigators seek ways to effectively raise the response rate of surveys. Incentives have a great influence on response rate, retention rate, and response quality in traditional surveys. The purpose of this paper is to investigate what kinds of incentives are effective in web-based surveys. This study summarizes the research framework of previous studies on the effect of incentives in web-based surveys to show that material incentives have a significant effect on web-based surveys with prepaid incentives having a moderate influence on raising the response rate. Contingent incentives significantly reduce the response rate. These findings provide guidance for web-based investigations.

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ScienceDirect (abstract)

Year of publication2008
Bibliographic typeJournal article
Full text availabilityAvailable on request