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Web Survey Bibliography

Title Longitudinal tracking of voter perceptions during the 2007-2008 election cycle using a probability-based internet panel
Source 63rd Annual conference of the American Association for63rd Annual conference of the American Association for
Year 2008
Access date 12.03.2009

The Associated Press and Yahoo! News are conducting a longitudinal study tracking the attitudes and perceptions of a national sample of more than 2,000 U.S. adults during the 2007-2008 election cycle. Between November 2007 and October 2008, the survey participants will be administered eight (8) online surveys, measuring the perceptions of these individuals from before the first primary through just before the general election in November, 2008. The survey participants are members of the probability-based internet panel created by Knowledge Networks. The study presents an opportunity to investigate sample and data quality for an online longitudinal sample. Traditional longitudinal studies use costly means for limiting attrition, such as substantial respondent incentives and interviewer visits and telephone calls to respondents. While the study utilizes relatively small panelist incentives, email reminders, and limited telephone followup, it emphasizes the opportunity for participants to share their evolving perceptions from well before the first primary or caucus up to the general election along with a limited opportunity to share "man on the street" perceptions with AP reporters. It will also include planned fresh cross-sections to test for panel conditioning. We will present analytic findings regarding methodological issues using survey response data and metadata from the first few waves of online data collection. The areas of inquiry are: (i) predictors of unit-level non-response (survival analysis across the waves); (ii) item non-response patterns and the impact of item non-response on survey results; (iii) panel conditioning effects on the survey response data. Substantive findings will also be presented bearing on the relationship between media consumption related to the election and survey results.

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Year of publication2008
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request