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Web Survey Bibliography

Title Top concerns for our industry
Source Marketing Research, 20, 2, pp. 4-4
Year 2008
Database EBSCOhost
Access date 22.04.2009

The article reports on a survey of marketing research firms which use computer based data collection operations, including software for Internet surveys. The survey found that a majority of firms citing falling response rates as the main challenge facing the marketing research industry. Other problems cited were so-called "professional" survey respondents whose presence taints data and higher costs of conducting effective research.

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Year of publication2008
Bibliographic typeJournal article
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