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Web Survey Bibliography

Title Optimising the language of email survey invitations
Source International Journal of Market Research, 50, 4, pp. 491-510
Year 2008
Access date 23.04.2009

Respondent cooperation has always been an important topic for the market research industry. One consequence is that over time a number of initiatives have addressed the issue. This paper differs from the previous ones in that it deals with the issue of optimising the invitation to participate as if it were a consumer product or service.

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Year of publication2008
Bibliographic typeJournal article
Full text availabilityAvailable on request

Web survey bibliography (4086)