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Web Survey Bibliography

Title Join the research - participant-led open-ended questions
Source International Journal of Market Research, 50, 5, pp. 655-678
Year 2008
Access date 23.04.2009

Recent internet developments permit reliance on the shared intelligence of groups for market research. We illustrate two applications in which users create content from their responses to open-ended questions. Both the ‘user-created brainstorm’ and ‘user-coded open end’ procedure prove useful for market research.

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Year of publication2008
Bibliographic typeJournal article
Full text availabilityAvailable on request