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Web Survey Bibliography

Title When is the Best Time to Invite a Respondent? An Analysis of E-mail Invitation Timing and Response to a Web Survey
Source The American Association for (AAPOR) 63rd Annual Conference, 2008 & WAPOR 61th Annual Conference, 2008
Year 2008
Access date 20.05.2009

In a web-based study of transplant surgeons, the time of day of the emailed survey invitation was randomly assigned to 1 of 3 time slots. These time slots were chosen to assure as much as possible that the email would be received during one of three segments of the workday: 1) before or at the start of the workday (5AM), 2) mid-day (12PM), or 3) at or after the close of the workday (7PM). Data collected from the respondents reveal whether the respondent was working or not when the email was sent, on what electronic device the email was read and what device was used to respond to the survey. A comparison of the respondents to the nonrespondents will determine whether any of the timings was more conducive to response over the others. In addition, analyses will determine whether respondents responded immediately or delayed their response and if this was influenced by the device on which the survey invitation was read. In a separate analysis, those who responded after the first reminder will be considered late responders and compared to early responders to explore differences between these two groups. Conclusions about best times to send an email invitation during a workday and response characteristics of early and late responders will be reported.

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Year of publication2008
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request