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Web Survey Bibliography

Title A Test of Short versus Long Cell Phone Interviews
Author Jones, Je.
Source The American Association for (AAPOR) 63rd Annual Conference, 2008 & WAPOR 61th Annual Conference, 2008
Year 2008
Access date 22.05.2009

A recent experiment tested the impact of the length of cell phone interviews. Half of the respondents in a cell phone only sample were administered a short survey of approximately 10 minutes and half were administered a longer survey of approximately 18 minutes. The response rates were similar between the two experimental groups. This suggests that once the initial challenge of getting a cell phone respondent to agree to do the interview is met, researchers can run longer interviews with minimal effect on reported response rates.

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Year of publication2008
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request

Web survey bibliography - WAPOR 61th Annual Conference, 2008 (55)

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