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Title Evaluating Efficiency and Effectiveness of Cell Phone Samples
Source The American Association for (AAPOR) 63rd Annual Conference, 2008 & WAPOR 61th Annual Conference, 2008
Year 2008
Access date 25.05.2009

Ensuring coverage of cell-only respondents in survey samples is becoming more important. There are different sampling approaches to accommodate this requirement. In this paper, we compare and contrast the efficiencies and outcomes associated with two of them: (1) passive contact method using a sample of postal service addresses, and (2) active contact method using a sample of cell phone numbers. We evaluated the efficiency of the samples on measures such as response rates and cost per interview. We contrasted the characteristics of respondents reached via each of the sample types based on telephone ownership patterns: landline only, cell only, and both landline / cell. Sizes of both samples were quite large and provided significant methodological insights.

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Year of publication2008
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request

Web survey bibliography (4086)