Web Survey Bibliography
Whilst anecdotal evidence exists, Engage and GMI’s research will provide a rigorous basis for determining how best to tackle the issue of respondent engagement.
How can we better engage with online respondents?
What is the value of that engagement for the quality of research data?
How can basic factors such as question wording, layout, placement as well as response mechanics from the basic to the highly animated affect:
* Respondents’ perception of the research process
* The quality of the data captured
Web survey bibliography - Sleep, D. (4)
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Engaged Respondents Are Better- Innovative Techniques To Improve Response; 2008; Sleep, D.
- Measuring the value of respondent engagement; 2008; Puleston, J., Sleep, D.