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Web Survey Bibliography

Title The Opportunity for Flash Scales in Online Surveys
Year 2009
Access date 11.06.2009

Many Flash “toolkits” for online surveys have replaced traditional interval scales with slider bars. Is this transition helpful to researchers and more satisfying to respondents? Is a ‘standard’ Likert scale too blunt an instrument in discriminating between brands? This research will seek answers to these and other questions and will include feedback from respondents to understand which, if any, of the approaches is better at representing their true views on the subject.

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Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request