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Web Survey Bibliography

Title Personalization as Strategy to Increase Response Rates
Year 2009
Access date 13.08.2009

What can be done to increase the response rates of Web surveys? There are many well known strategies. A result of a Bachelor Thesis in 2007: A high degree of personalization in mix-mode surveys can lead to higher response rates. The market research team of Lufthansa Technik transferred some of the results of this Bachelor Thesis to their B2B online surveys, with success.

Within this presentation we would like to show how easy it is to personalize online surveys and how successful this strategy is.

Access/Direct link

Conference homepage (abstract)

Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request

Web survey bibliography (4086)