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Web Survey Bibliography

Title Do online respondents go the extra mile and take on inconvenient tasks?
Year 2008
Access date 15.09.2009
Abstract

 

In the world of online panel research where possibly a small respondent universe is surveyed again and again [1], it is crucial to be sensitive to respondent burden. Many online panel research companies routinely over-burden respondents with lengthy surveys, survey questions, screeners, and possibly too many surveys in a week. [2] Under these circumstances, how much can we realistically expect respondents to do? More generally, how much will any respondent do when the question instructs them to go do something beyond just conveniently answering the question on the screen? Will a seemingly inconvenient request get you the behavior you expect? The following experiment sheds some light on whether respondents may or may not be willing to go the extra mile and do a requested task.

 

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Year of publication2008
Bibliographic typeGeneric - other
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Web survey bibliography - Callegaro, M. (70)

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