Web Survey Bibliography
In Internet surveys e-mails are the most commonly used invitation mode. Often being the first contact the goal of e-mails are to convince members of the sample to participate in a survey. Here, potential respondents decide on the basis of the e-mail content whether to proceed or ignore the invitation. We report on the findings of an eye-tracking experiment to show how respondents read e-mail invitations and process an e-mail inbox. In an experiment several characteristics of the e-mail invitation were varied such as the position of information (top vs. bottom of incentive and estimated duration) and use of bold text vs. normal text.
Participants were instructed with a cover story to process a pre-build inbox and were not informed about the included e-mail invitation. The main objective of this research was to test different forms of e-mail invitations while keeping the same amount of content across conditions. Dependant variables were the amount of eye fixations on various text elements and success rates for the recall of the e-mail content.
We discuss how information with a high possibility to convince respondents to participate in an Internet survey should be presented in an e-mail to maximize response rates.
Web survey bibliography - Kaczmirek, L. (43)
- Online Survey Software; 2017; Kaczmirek, L.
- Du kommst hier nicht rein: Türsteherfragen identifizieren nachlässige Teilnehmer in Online-Umfragen; 2016; Merkle, B.; Kaczmirek, L.; Hellwig, O.
- Mode System Effects in an Online Panel Study: Comparing a Probability-based Online Panel with two Face...; 2015; Struminskaya, B.; De Leeuw, E. D.; Kaczmirek, L.
- Item nonresponse in open-ended questions: Identification and reduction in web surveys; 2015; Kaczmirek, L.; Behr, D.
- The Effectiveness of Mailed Invitations for Web Surveys and the Representativeness of Mixed-Mode versus...; 2014; Bandilla, W., Couper, M. P., Kaczmirek, L.
- Assessing representativeness of a probability-based online panel in Germany; 2014; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- Does left still feel right? The optimal position of answer boxes in Web surveys - revisited; 2013; Lenzner, T., Kaczmirek, L.,Galesic, M.
- The Effectiveness of Mailed Invitations for Web Surveys; 2013; Bandilla, W., Couper, M. P., Kaczmirek, L.
- GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel; 2013; Kaczmirek, L., Bandilla, W., Schaurer, I., Struminskaya, B., Weyandt, K.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Testing the Validity of Gender Ideology Items by Implementing Probing Questions ; 2013; Behr, D., Braun, M., Kaczmirek, L., Bandilla, W.
- A Framework for the Collection of Universal Client Side Paradata (UCSP); 2012; Kaczmirek, L.
- Challenges of assessing the quality of a prerecruited probability-based panel of internet users in...; 2012; Struminskaya, B., Kaczmirek, L.
- Assessing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys; 2012; Behr, D., Braun, M., Kaczmirek, L.
- Little experience with technology as a cause of nonresponse in online surveys; 2012; Struminskaya, B., Schaurer, I., Kaczmirek, L., Bandilla, W.
- Establishing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys...; 2011; Braun, M., Behr, D., Kaczmirek, L.
- Online Research @ GESIS; 2011; Kaczmirek, L., Lenzner, T.
- Seeing Through the Eyes of the Respondent: An Eye-tracking Study on Survey Question Comprehension; 2011; Lenzner, A., Kaczmirek, L., Galesic, M.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Cognitive process in answering questions: Are verbal labels in rating scales attended to?; 2011; Menold, N., Kaczmirek, L., Lenzner, T.
- Asking Sensitive Questions: Do They Affect Participation In Follow-Up Surveys?; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Which Technologies Do Respondents Use in Online Surveys – An International Comparison?; 2011; Kaczmirek, L., Behr, D., Bandilla, W.
- Social and Behavioral Research and the Internet: Advances in Applied Methods and Research Strategies; 2011; Das, M., Ester, P., Kaczmirek, L.
- Optimizing response rates in online surveys; 2010; Kaczmirek, L.
- Developing a Research Framework for Usability in Online Surveys: Human-Survey Interaction; 2010; Kaczmirek, L.
- Security and Data Protection: Collection, Storage, Feedback in Internet Research; 2010; Thiele, O., Kaczmirek, L.
- Is this e-mail relevant? An eyetracking experiment on how potential respondents read e-mail invitations...; 2009; Kaczmirek, L., Faaß, T., Galesic, M.
- Respondent-Oriented Interaction Design Reduces Item Nonresponse in Internet Surveys; 2009; Kaczmirek, L.
- Panel Discussion: Does Mixed Mode Help Us Increase Response Rates?; 2009; Kaczmirek, L.
- A literature review on constructing answer formats; 2009; Menold, N., Kaczmirek, L., Hoffmeyer-Zlotnik, J.
- Coverage- und Nonresponse-Effekte bei Online-Bevölkerungsumfragen ; 2009; Bandilla, W., Kaczmirek, L., Blohm, M., Neubarth, W.
- Internet Survey Software Tools; 2008; Kaczmirek, L.
- Increasing item completion rates in matrix questions ; 2008; Kaczmirek, L.
- Differences between respondents and nonrespondents in an Internet survey recruited from face-to-face...; 2007; Bandilla, W., Blohm, M., Kaczmirek, L. & Neubarth, W.
- Nicht-reaktive datenerhebung: Teinahmeverhalten bei befragungen mit paradaten evaluieren. [Non reactive...; 2007; Kaczmirek, L., Neubarth, W.
- Response time measurement in the lab and on the Web: A comparison; 2007; Galesic, M., Reips, U.-D., Kaczmirek, L., Czienskowski, U., Liske, N., von Oertzen, T.
- Applications of the Document Object Model (DOM) in Web-Surveys; 2007; Neubarth, W., Kaczmirek, L.
- Sampling Bias: Face to face to Web; 2007; Bandilla, W., Blohm, M., Kaczmirek, L., Neubarth, W.
- A short introduction to usability in online surveys; 2006; Kaczmirek, L.
- Standards in Online Surveys. Sources for Professional Codes of Conduct, Ethical Guidelines and Quality...; 2005; Kaczmirek, L., Schulze, N.
- Web Surveys. A Brief Guide on Usability and Implementation Issues; 2005; Kaczmirek, L.