Web Survey Bibliography
Title Web-Based And Mail Surveys: A Comparison Of Response, Data And Cost
Author Griffis, S. E., Goldsby, T. J., Cooper, M.
Source Journal of Business Logistics, 24, 2, pp. 237-259
Year 2003
Database EBSCOhost
Access date 26.05.2004
Abstract The mail survey is the most common data collection technique used by logistics researchers today. Many researchers have noted that response rates to mail surveys have been declining. The Internet offers logistics researchers several potential advantages over traditional mail surveys. This research compares these two methods across response rates, speed of response, consistency of results, and cost. The research also provides unique insight regarding the ability of electronic methods to gain interest and subsequent participation among potential respondents thereby helping in theory testing.
Access/Direct link EBSCOhost (full text)
Year of publication2003
Bibliographic typeJournal article
