In 2009, it is clear that Web 2.0 has tremendously impacted how people find and use information, connect and interact. Over the past five years, market research has embraced Web 2.0 in earnest, exploring a number of different models – from eavesdropping on online conversations to creating online communities to adopting traditional methods to new technologies. Yet, market research’s relationship with Web 2.0 is still very a much a work in progress, with questions about methods, practice and effectiveness still very much in play. Featuring four speakers on the forefront of online market research, this entertaining and lively Pecha Kucha session will go beyond the hype to simultaneously assess, explore and challenge the rapidly evolving possibilities at the convergence of Web 2.0 and market research.