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Web Survey Bibliography

Title The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Year 2010
Access date 07.06.2010

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.


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Wiley InterScience - Homepage


Year of publication2010
Bibliographic typeBook
Full text availabilityFurther details