Web Survey Bibliography
In online panels it is common practice to offer incentives for study participation. The current study aimed at answering the following questions: First, how effective are different incentives in enhancing participation in web-based studies? Second, how do these incentives affect data quality? And third, how do these effects change over time?
3227 newly recruited members of an online access panel were invited to seven subsequent survey waves. One half of the participants were offered a result summary for each wave completed, the other half did not receive this offer. In addition, one out of five incentives was promised for participation in each wave. Participants were offered either no incentive, money via bank transfer, money via PayPal, loyalty points, or a donation to charity (either a predetermined charity or a selectable charity). Panelists' willingness to participate was assessed by three measures per wave: Panel attrition, response rate, and retention rate. Data quality was measured in each wave by the number of missing values, the number of words written in answers to open-ended questions, and the tendency to use mid-point categories in close-ended questions. Latent growth curve models and path models were used to analyze the longitudinal effect of the independent variables.
Independent of the manipulations, response rate decreased linearly over the seven waves. Result summary without concurrent incentives accelerated this decline. Adding an incentive to the result summary offset this negative effect, but incentives without concurrent result summary did not heighten the response rate. Donation incentives and PayPal lowered the initial response rate. The number of written words increased by a gentle quadratic slope independent of the manipulations. Either type of incentive increased this quadratic slope. Otherwise, attrition, retention, missing values, and mid-point category use were influenced by incentives merely in a sporadic manner.
The findings suggest that the use of incentives needs to be considered carefully. Panelists might perceive result summaries, Paypal and donations as a burden rather than as gratification. Straightforward payments such as bank transfer and loyalty points appear to perform better, but they need time to bring forth positive effects on panelists' willingness to participate.
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Web survey bibliography - 2010 (251)
- Running experiments on Amazon Mechanical Turk; 2010; Paolacci, G., Chandler, J., Ipeirotis, P. G.
- Making Good Use of Survey Paradata; 2010; Lynn, P., Nicolaas, G.
- Questionnaire Length, Fatigue Effects and Response Quality Revisited; 2010; Cape, P. J.
- Preventing Satisficing in Online Surveys: A “Kapcha” to Ensure Higher Quality Data...; 2010; Chandler, D., Kapelner, A.
- Game on; 2010; Ewing, T.
- Respondent Engagement: How Much Does it Matter?; 2010
- The Internet and Social Inequalities; 2010; Mannon, S.E.; Witte, J. C.
- Need to Improve Routine HIV Testing of U.S. Veterans in Care: Results of an Internet Survey; 2010; Valdiserri, R. O., Nazi, K., McInnes, D. K., Ross, D., Kinsinger, L.
- The Prevalence of Chronic Pain in United States Adults: Results of an Internet-Based Survey; 2010; Johannes, C. B., Le, T. K., Zhou, X., Johnston, J. A., Dworkin, R. H.
- Response Rates in Organizational Science, 1995–2008: A Meta-analytic Review and Guidelines for...; 2010; Anseel, F., Lievens, F., Schollaert, E., Choragwicka, B.
- Marketing Research: Methodological Foundations; 2010; Iacobucci, D., Churchill, G.A. Jr.
- Computer Assisted Interview Testing Tool (CTT) - a review of new features and how the tool has improved...; 2010; Stark, R., Gatward, R.
- Address-based Sampling Nets Success for KnowledgePanel® Recruitment and Sample Representation; 2010; DiSogra, C.
- A method of automated nonparametric content analysis for social science; 2010; Hopkins, D. J., King, G.
- Developing a web explicit research strategy theory in African universities: a cross-comparison of specific...; 2010; Kirigha, K. A., Neema-A.
- The use of paradata to monitor and manage survey data collection; 2010; Kreuter, F., Couper, M. P., Lyberg, L. E.
- Mitigating Online Survey Nonresponse Error In Aviation Research; 2010; Ison, D. C.
- Optimizing response rates in online surveys; 2010; Kaczmirek, L.
- The Decision Maker's Guide to Online Research; 2010
- Mixed-Method Approaches to Social Network Analysis; 2010; Edwards, G.
- Measuring Intent to Participate and Participation in the 2010 Census and Their Correlates and Trends...; 2010; Pasek, J., Krosnick, J. A.
- Nonresponse and Measurement Error in Mobile Phone Surveys ; 2010; Kennedy, C.
- Wordle; 2010; Feinberg, J.
- What it takes to be a top 100 website; 2010
- Total Survey Error: past, present, and future; 2010; Groves, R. M., Lyberg, L. E.
- There is an app for that! A review of smartphone apps for marketing research; 2010; Michelson, M.
- The who, what, and where of America: Understanding the American Community Survey; 2010; Gaquin, D. A.
- The weirdest people in the world?; 2010; Heine, S. J., Henrich, J., Norenzayan, A.
- The state of online research in the U.S.; 2010; Miller, J.
- The psychology or survey response. An ASA webinar; 2010; Tourangeau, R.
- The psychology of survey response, 2nd Edition; 2010; Tourangeau, R., Bradburn, N. M.
- The multidimensional integral business survey response model; 2010; Bavdaz, M.
- The impact of next and back buttons on time to complete and measurement reliability in computer-based...; 2010; Hays, R. D., Bode, R., Rothrock, N., Riley, W., Cella, D., Gershon, R.
- The Gallup Poll: Public opinion 2009; 2010; Gallup, A. M.
- Surveying cultures: Discovering shared conceptions and sentiments; 2010; Heise, D. R.
- Site-intercpet survey best practices; 2010; Henning, J.
- Sampling: design and analysis, 2nd Edition; 2010; Lohr, S. L.
- Research synthesis. AAPOR report on online panels; 2010; Brick, J. M., Baker, R., Blumberg, S. J., Couper, M. P., Courtright, M., Dennis, J. M., Dillman, D....
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- Real ID. State of The Art Representative and Repeatable Online Samples. Behaviorally Profiled Respondents...; 2010; Gittelman, S. H., Trimarchi, E.
- Randomized response and indirect questioning techniques in surveys; 2010; Chaudhuri, A.
- Protecting and accessing data from the survey of earned doctorates: A workshop summary; 2010; Plewes, T. J.
- Paradata: a new data source from web-administered measures; 2010; Sowan, A. K., Jenkins, L. S.
- Overview of data collection methodology; 2010
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekamper, T.
- Mixed-mode surveys; 2010; Dillman, D. A., Messer, B. L.
- Measuring the group quarters population in the American Community Survey: Interim report; 2010; Marton, K., Voss, P. R.
- Measures of interobserver agreement and reliability; 2010; Shoukri, M. M.
- Machines that lean how to code open ended survey data; 2010; Esuli, A., Sebastiani, F.
- Libraries nationwide receiving ALA-APA Library Salary Survey Invitation; 2010; Grady, J.