Web Survey Bibliography
Purpose – This paper seeks to contribute to the internet marketing literature by examining the impact of flow on consumers' satisfaction, aroused feelings, website loyalty and word-of-mouth behaviours.
Design/methodology/approach – A self-administered online questionnaire was used for data collection through a market research firm which randomly selected individuals of its online panel. Participants were asked to recall a recent encounter with their preferred professional sport website and refer to that website regarding their answers. Data were gathered from 400 consumers from a variety of professional sporting teams. The variables under investigation in the study were measured using established scales from the marketing literature and adapted to the context of the study.
Findings – The results indicate that a compelling online experience related to sporting team websites as represented by flow experiences appears to be a driver of positive aroused feelings, higher satisfaction levels, as well as website loyalty and positive word-of-mouth of sport consumers.
Research limitations/implications – The sample of the study is restricted to consumer evaluations from a specific website-service context being the professional sport sector. The empirical relationships between flow, aroused feelings, consumer satisfaction, website loyalty and word of mouth reported in the study are tentative in the sense that they are based on cross-sectional data.
Practical implications – The study provides important implications for flow theory development and implications for internet marketing strategy, especially for professional sporting teams.
Originality/value – The paper adds to the literature by investigating the relationship between flow and consequent outcomes of encounters and experiences of sporting team websites. Little research has addressed flow, and its effect on aroused feelings, consumer satisfaction and website-related loyalty intentions, especially in the domain of professional sport websites.
Emerald (abstract) / (full text)
Web survey bibliography - Other (439)
- A comparison of surveys using different modes of data collection; 2010; Revilla, M., Saris, W. E.
- Examining the effects of website-induced flow in professional sporting team websites; 2010; O'Cass, A., Carlson, J.
- Research into questionnaire design - A summary of the literature; 2010; Lietz, P.
- College Students' Response Rate to an Incentivized Combination of Postal and Web-Based Health Survey; 2010; Balajti I., Daragó, L., Ádány, R., Kósa, K.
- Improving the response rate and quality in Web-based surveys through the personalization and frequency...; 2010; Muñoz-Leiva, F., Sánchez-Fernández, J., Montoro-Ríos, F. J., Ibáñez-Zapata, J. A.
- What are participants doing while filling in an online questionnaire: A paradata collection tool and...; 2010; Stieger, S., Reips, U.-D.
- ESS Handbook for Quality Reports; 2009
- ESS Standard for Quality Reports; 2009
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Stochastic properties of the Internet sample; 2009; Getka-Wilczynska, E.
- Web based survey: an emerging tool; 2009; Srivenkataramana, T., Saisree, M.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- The Coverage Bias of Mobile Web Surveys Across European Countries ; 2009; Fuchs, M., Busse, B.
- Interactivity in self-administered surveys. Influence on respondents' experience; 2009; Suarez Vazquez, A., Garcia Rodriguez, N., Alvarez, M. B.
- Metrics for panel contribution: a non probabilistic platform; 2009; Gittelmam, S. H., Trimarchi, E.
- Mode effects in Switzerland: non‐response and measurement error on the European Social Survey; 2009; Roberts, C.
- Reason analysis: an ambitious alternative for mixed‐mode survey design; 2009; Jerabek, H.
- Response rates in multi actor surveys; 2009; Pasteels, I., Ponnet, K., Mortelmans, D.
- Unit non‐response in panel surveys: empirical finding from an experiment; 2009; Haunberger, S.
- Computer-Assisted Audio Recording (CARI): Repurposing a Tool for Evaluating Comparative Instrument Design...; 2009; Edwards, B., Hicks, W., Tourangeau, K., Harris-Kojetin, L., Moss, A.
- Comparison between Liss panel (web) and ESS data (face to face); 2009; Revilla, M., Saris, W. E.
- The influence of the field time on data quality in list-based Web surveys; 2009; Goeritz, A., Stieger, S.
- Why don’t all Businesses report on Web?; 2009; Haraldsen, G.
- Turning Grid Questions into Sequences in Business Web Surveys; 2009; Haraldsen, G., Bergstrøm, Y.
- Visual Design Effects on Respondents’ Behavior in Web-Surveys; 2009; Greinoecker, A.
- Applying theory to structure respondents' stated motivations for participating in web surveys; 2009; Han, V., Albaum, G., Wiley, J. B., Thirkell, P.
- Web-based survey attracted age-biased sample with more severe illness than paper-based survey; 2009; Klovning, A., Sandvik, H., Hunskaar, S.
- Online Election Surveys: Keeping the Voters Honest? ; 2009; Gibson, R., McAllister, I.
- A recipe for effective participation rates for web-based surveys ; 2009; Bennett, L., Nair, C. S.
- Pause Mechanism in Complex Online Surveys; 2009; Milewski, J.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Relevance Of Health-Related Online-Information In Offline- And Online-Samples; 2009; Stetina, B. U., McElheney, J., Lehenbauer, M., Hinterberger, E., Pintzinger, N., Kryspin-Exner, I.
- Three Different Designs of Type Ranking‐Questions; 2009; Sackl, A.
- Gay and Lesbian People: The Use of Online Communication Services; 2009; Lehenbauer, M., Stetina, B. U., Kryspin-Exner, I.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Distortion of demographics through technically induced dropout in restricted online surveys; 2009; Voracek, M., Stieger, S., Goeritz, A.
- An Internet-based Study on Coping with Illness and Attitudes towards Online Health Care in Cancer Patients...; 2009; Setz, J., König, D., Kryspin-Exner, I.
- WebEXEC: A Short Self-Report Measure of Executive Function Suitable for Administration via the Internet...; 2009; Buchanan, T., Heffernan, T. M., Parrott, A. C., Ling, J., Rodgers, J., Scholey, A. B.
- Let's go formative: Continuous student ratings with Web 2.0 application Twitter; 2009; Burger, C., Stieger, S.
- Self-Efficacy Of Online Health Seekers; 2009; Stetina, B. U., Schramel, C., Lehenbauer, M., Schawill, W., Kryspin-Exner, I.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- Increasing response rates in list based samples; 2009; Keusch, F., Kurz, H., Penzkofer, P.
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- Large Scale Digital Data Collection in Developing Countries: Is The Time Right? ; 2009; Hattas, M., Cronje, M., Berard, O.
- Implementation of web-based data-collection channel eSTAT for economic entities; 2009; Sillajoe, T.
- Personality on Social Network Sites: An Application of the Five Factor Model; 2009; Wehrli, S.
- Use of Online Interviews in the Underlying Discourse Unveiling Method (UDUM); 2009; Nicolaci-da-Costa, A. M., Romao-Dias, D., Di Luccio, F.