Web Survey Bibliography
Purpose – This paper seeks to contribute to the internet marketing literature by examining the impact of flow on consumers' satisfaction, aroused feelings, website loyalty and word-of-mouth behaviours.
Design/methodology/approach – A self-administered online questionnaire was used for data collection through a market research firm which randomly selected individuals of its online panel. Participants were asked to recall a recent encounter with their preferred professional sport website and refer to that website regarding their answers. Data were gathered from 400 consumers from a variety of professional sporting teams. The variables under investigation in the study were measured using established scales from the marketing literature and adapted to the context of the study.
Findings – The results indicate that a compelling online experience related to sporting team websites as represented by flow experiences appears to be a driver of positive aroused feelings, higher satisfaction levels, as well as website loyalty and positive word-of-mouth of sport consumers.
Research limitations/implications – The sample of the study is restricted to consumer evaluations from a specific website-service context being the professional sport sector. The empirical relationships between flow, aroused feelings, consumer satisfaction, website loyalty and word of mouth reported in the study are tentative in the sense that they are based on cross-sectional data.
Practical implications – The study provides important implications for flow theory development and implications for internet marketing strategy, especially for professional sporting teams.
Originality/value – The paper adds to the literature by investigating the relationship between flow and consequent outcomes of encounters and experiences of sporting team websites. Little research has addressed flow, and its effect on aroused feelings, consumer satisfaction and website-related loyalty intentions, especially in the domain of professional sport websites.
Emerald (abstract) / (full text)
Web survey bibliography (366)
- Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung; 2017; Schweizer, A.
- Web- and Phone-based Data Collection using Planned Missing Designs; 2017; Revelle, W.; Condon, M. D.; Wilt, J.; French, A. J.; Brown, A.; Elleman, G. L.
- Finding and Investigating Geographical Data Online; 2017; Martin, D.; Cockings, S.; Leung, S.
- CAQDAS at a Crossroads: Affordances of Technology in an Online Environment; 2017; Silver, C.; Bulloch, L. S.
- Artificial Intelligence/Expert Systems and Online Research; 2017; Brent, E.
- Improving the Effectiveness of Online Data Collection by Mixing Survey Modes; 2017; Dillman, D. A.; Hao, F.; Millar, M. M.
- Online Survey Software; 2017; Kaczmirek, L.
- Online Survey Design; 2017; To, N.
- Sampling Methods for Online Surveys; 2017; Fricker, R. D.
- Research Design and Tools for Online Research; 2017; Hewson, C. M.
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Using Visual Analogue Scales in eHealth: Non-Response Effects in a Lifestyle Intervention; 2016; Kuhlmann, T.; Reips, U.-D.; Wienert, J.; Lippke, S.
- A Feasibility Study of Recruiting and Maintaining a Web Panel of People with Disabilities; 2016; Chandler, J.
- Inferences from Internet Panel Studies and Comparisons with Probability Samples; 2016; Lachan, R.; Boyle, J.; Harding, R.
- Exploring the Gig Economy Using a Web-Based Survey: Measuring the Online 'and' Offline Side...; 2016; Robles, B. J.; McGee, M.
- Facebook, Twitter, & Qr codes: An exploratory trial examining the feasibility of social media mechanisms...; 2016; Gu, L. L.; Skierkowski, D.; Florin, P.; Friend, K.; Ye, Y.
- Distractions: The Incidence and Consequences of Interruptions for Survey Respondents ; 2016; Ansolabehere, S.; Schaffner, B. F.
- Mixing modes of data collection in Swiss social surveys: Methodological report of the LIVES-FORS mixed...; 2016; Roberts, C.; Joye, D.; Staehli, M. E.
- Representative web-survey!; 2016; Linde, P.
- The Analysis of Respondent’s Behavior toward Edit Messages in a Web Survey; 2016; Park, Y.
- Refining the Web Response Option in the Multiple Mode Collection of the American Community Survey; 2016; Hughes, T.; Tancreto, J.
- The Utility of an Online Convenience Panel for Reaching Rare and Dispersed Populations; 2016; Sell, R.; Goldberg, S.; Conron, K.
- Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation...; 2016; Hollier, L.P.; Pettigrew, S.; Slevin, T.; Strickland, M.; Minto, C.
- Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk; 2016; Berinsky, A.; Huber, G. A.; Lenz, G. S.
- Setting Up an Online Panel Representative of the General Population The German Internet Panel; 2016; Blom, A. G.; Gathmann, C.; Krieger, U.
- Sample Representation and Substantive Outcomes Using Web With and Without Incentives Compared to Telephone...; 2016; Lipps, O.; Pekari, N.
- Effects of Data Collection Mode and Response Entry Device on Survey Response Quality; 2016; Ha, L.; Zhang, Che.; Jiang, W.
- Navigation Buttons in Web-Based Surveys: Respondents’ Preferences Revisited in the Laboratory; 2016; Romano Bergstrom, J. C.; Erdman, C.; Lakhe, S.
- Web-based versus Paper-based Survey Data: An Estimation of Road Users’ Value of Travel Time Savings...; 2016; Kato, H.; Sakashita, A.; Tsuchiya, Tak.
- Reminder Effect and Data Usability on Web Questionnaire Survey for University Students; 2016; Oishi, T.; Mori, M.; Takata, E.
- Reducing Underreports of Behaviors in Retrospective Surveys: The Effects of Three Different Strategies...; 2016; Lugtig, P. J.; Glasner, T.; Boeve, A.
- Dropouts in Longitudinal Surveys; 2016; Lugtig, P. J.; De Leeuw, E. D.
- Participant recruitment and data collection through Facebook: the role of personality factors; 2016; Rife, S. C.; Cate, K. L.; Kosinski, M.; Stillwell, D.
- What drives the participation in a monthly research web panel? The experience of ELIPSS, a French random...; 2016; Legleye, S; Cornilleau, A.; Razakamanana, N.
- Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design. ; 2016; de Jong , M.; Fox, J.-P.; Steenkamp, J. - B. E. M.
- Take the money and run? Redemption of a gift card incentive in a clinician survey. ; 2016; Chen, J. S.; Sprague, B. L.; Klabunde, C. N.; Tosteson, A. N. A.; Bitton, A.; Onega, T.; MacLean, C....
- Electronic and paper based data collection methods in library and information science research: A comparative...; 2016; Tella, A.
- A Technical Guide to Effective and Accessible web Surveys; 2016; Baatard, G.
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Methods can matter: Where Web surveys produce different results than phone interviews; 2016; Keeter, S.
- Computer-assisted and online data collection in general population surveys; 2016; Skarupova, K.
- Will They Stay or Will They Go? Personality Predictors of Dropout in Online Study; 2016; Nestler, S.; Thielsch, M.; Vasilev, E.; Back, M.
- A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey; 2016; Jiamthapthaksin, R.; Aung, T. H.; Ratanasawadwat, N.
- Development of a scale to measure skepticism toward electronic word-of-mouth; 2016; Zhang, Xia.; Ko, M.; Carpenter, D.
- Improving social media measurement in surveys: Avoiding acquiescence bias in Facebook research; 2016; Kuru, O.; Pasek, J.
- Psychological research in the internet age: The quality of web-based data; 2016; Ramsey, S. R.; Thompson, K. L.; McKenzie, M.; Rosenbaum, A.
- Internet Abusive Use Questionnaire: Psychometric properties; 2016; Calvo-Frances, F.
- Revisiting “yes/no” versus “check all that apply”: Results from a mixed modes...; 2016; Nicolaas, G.; Campanelli, P.; Hope, S.; Jaeckle, A.; Lynn, P.
- A Statistical Approach to Provide Individualized Privacy for Surveys; 2016; Esponda, F.; Huerta, K.; Guerrero, V. M.
- Online and Social Media Data As an Imperfect Continuous Panel Survey; 2016; Diaz, F.; Garmon, F.; Hofman, J. K.; Kiciman, E.; Rothschild, D.