Web Survey Bibliography
Purpose – This paper seeks to contribute to the internet marketing literature by examining the impact of flow on consumers' satisfaction, aroused feelings, website loyalty and word-of-mouth behaviours.
Design/methodology/approach – A self-administered online questionnaire was used for data collection through a market research firm which randomly selected individuals of its online panel. Participants were asked to recall a recent encounter with their preferred professional sport website and refer to that website regarding their answers. Data were gathered from 400 consumers from a variety of professional sporting teams. The variables under investigation in the study were measured using established scales from the marketing literature and adapted to the context of the study.
Findings – The results indicate that a compelling online experience related to sporting team websites as represented by flow experiences appears to be a driver of positive aroused feelings, higher satisfaction levels, as well as website loyalty and positive word-of-mouth of sport consumers.
Research limitations/implications – The sample of the study is restricted to consumer evaluations from a specific website-service context being the professional sport sector. The empirical relationships between flow, aroused feelings, consumer satisfaction, website loyalty and word of mouth reported in the study are tentative in the sense that they are based on cross-sectional data.
Practical implications – The study provides important implications for flow theory development and implications for internet marketing strategy, especially for professional sporting teams.
Originality/value – The paper adds to the literature by investigating the relationship between flow and consequent outcomes of encounters and experiences of sporting team websites. Little research has addressed flow, and its effect on aroused feelings, consumer satisfaction and website-related loyalty intentions, especially in the domain of professional sport websites.
Emerald (abstract) / (full text)
Web survey bibliography (4086)
- Is web interviewing a good alternative to telephone interviewing? Findings from the International Tobacco...; 2010; Nagelhout, G. E., Willemsen, M. C., Thompson, M. E., Fong, G. T., van den Putte, B., de Vries, H.
- Web-based macroseismic survey in Italy: method validation and results; 2010; Sbarra P., Tosi, P., De Rubeis, V.
- Examining the effects of website-induced flow in professional sporting team websites; 2010; O'Cass, A., Carlson, J.
- Research into questionnaire design - A summary of the literature; 2010; Lietz, P.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Are Internet access panels a lemon market?; 2010; Haynes, D.
- The Effects of Different Incentives on Data Quantity and Data Quality in Online Panels; 2010; Singh, R. K., Voggeser, B. J., Goeritz, A.
- Online polls burnish image - Daily tracking surveys are increasingly used by companies with dents on...; 2010; Bialik, C.
- Maximizing a stratified ABS frame for nation-wide mail recruitment of a probability-based online panel...; 2010; DiSogra, C., Hendarwan, E.
- Breakoff in Web Surveys of the German Longitudinal Election Study (GLES); 2010; Blumenstiel, J. E., Roßmann, J., Steinbrecher, M.
- The longitudinal effect of incentives on participation and data quality in online panels; 2010; Neumann, B. P., Goeritz, A.
- Questionnaire Design Guidelines for Establishment Surveys; 2010; Morrison, R. L., Dillman, D. A., Christian, L. M.
- A mixed-mode approach to data collection: combining web and paper questionnaires to examine nurses...; 2010; Guise, V., Chambers, M., Vaelimaeki, M., Makkonen, P.
- Comparison between web-based and paper versions of a self-administered anthropometric questionnaire; 2010; Touvier, M., Méjean, C., Kesse-Guyo, E., Malon, A., Castetbon, K., Hercberg, S., Pollet, C.
- Reaching young adult smokers through the Internet: Comparison of three recruitment mechanisms; 2010; Ramo, D. E., Hall, S. M., Prochaska, J. J.
- College Students' Response Rate to an Incentivized Combination of Postal and Web-Based Health Survey; 2010; Balajti I., Daragó, L., Ádány, R., Kósa, K.
- Using Questionnaire Design to Fight Nonresponse Bias in Web Surveys; 2010; Vicente, P., Reis, E.
- Randomized trial showed that an “embedded” survey strategy optimized authorization rates...; 2010; Murdoch, M., Pietila, D. M., Partin, M. R.
- Using virtual communities in tourism research; 2010; Illum, S. F., Ivanov, S. H., Liang, Y.
- Internet administration of self-report measures commonly used in research on social anxiety disorder...; 2010; Hedman, E., Ljótsson, B., Rück, C., Furmark, T., Carlbring, P., Lindefors, N., Andersson, G.
- Using the Delphi method to engage stakeholders: A comparison of two studies; 2010; Geist, M. R.
- Telephone and web-based pediatric day surgery questionnaires; 2010; Amari, E., Vandebeek, C., Montgomery, C. J., Skarsgard, E., Ansermino, J. M.
- The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers; 2010; Poynter, R.
- Does Visual Appeal Matter? Effects of Web Survey Aesthetics on Survey Quality; 2010; Mahon-Haft, T., Dillman, D. A.
- Internet surveys; 2010; Couper, M. P., Bosnjak, M.
- Differences in responses to Web and paper surveys among school professionals; 2010; Yetter, G., Capaccioli, K.
- Using the Internet to Survey Small Towns and Communities: Limitations and Possibilities in the Early...; 2010; Smyth, J. D., Dillman, D. A., Christian, L. M., O'Neill, A. C.
- Comparison of paper-and-pencil versus Web administration of the Youth Risk Behavior Survey (YRBS): Participation...; 2010; Denniston, M. M., Brener, N. D., Kann, L., Eaton, D. K., McManus, T., Kyle, T. M., Roberts, A. M., Flint...
- Instrument Development With Web Surveys and Multiple Imputations ; 2010; Chang, L. C., Frost, L. Z., Chao, S., Ree, M. J.
- Web-based versus paper-based data collection for the evaluation of teaching activity: empirical evidence...; 2010; Lalla, M., Ferrari, D.
- The Growth of Internet Research Methods and the Reluctant Sociologist; 2010; Farrell, D., Petersen, J. C.
- Factors affecting response rates of the web survey: A systematic review; 2010; Fan, W., Yan, Z.
- Online Travel Surveys and Response Patterns ; 2010; Pan, B.
- The big picture: what the decline of fixed line telephones will mean to mobile research; 2010; Windle, R.
- Capturing situations and context in mobile surveys. Reducing the recall and the out of context problem...; 2010; Tjostheim, I.
- The Future for Mobile Research: what will the landscape look like in two years time; 2010; Rolfe, G.
- Psychological aspects of interviewing by cellular telephone; 2010; Doering, N.
- Visual design in online surveys: Lessons for the mobile world; 2010; Couper, M. P.
- Improving the response rate and quality in Web-based surveys through the personalization and frequency...; 2010; Muñoz-Leiva, F., Sánchez-Fernández, J., Montoro-Ríos, F. J., Ibáñez-Zapata, J. A.
- What are participants doing while filling in an online questionnaire: A paradata collection tool and...; 2010; Stieger, S., Reips, U.-D.
- Mixed Research as a Tool for Developing Quantitative Instruments; 2009; Onwuegbuzie, A. J.; Bustamante, R. M.; A. A.Nelson, J. A.
- Slider Scales in Online Surveys; 2009; Cape, P. J.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- The denominator problem: Estimating MSM-specific incidence of sexually transmitted infections and prevalence...; 2009; Marcus, U., Schmidt, A. J., Kollan, C., Hamouda, O.
- Survey Research in the United States: Roots and Emergence 1890-1960 ; 2009; Converse, P. D.
- Practical Considerations in Raking Survey Data; 2009; Battaglia, M. P., Hoaglin, D.C, Franklin, P. D.
- Methods for oversampling rare subpopulations in social surveys; 2009; Kalton, G.
- Start of the LISS panel: Sample and recruitment of a probability-based Internet panel ; 2009; Scherpenzeel, A.
- Comparing response rates in e-mail and paper surveys: A meta-analysis; 2009; Shih, T.-H., Fan, X.
- Recycling and waste minimisation behaviours of the transient student population in Oxford: results of...; 2009; Robertson, S., Walkington, H.