Web Survey Bibliography
Using on-line interviewing in access panels for media research has been a reality for the Dutch national readership survey since 2002. The quantity aspect is evident. The quality of such an approach needs to be assured by measures taken to overcome its drawbacks. The innovative and yet traditional survey design taken for NPM is a good example of how quantity and quality can meet media research standards. On-line interviewing for media research is not without danger. Since the internet is itself a medium, the users of the internet are almost certainly biased. Samples drawn from on-line sources can hardly be expected to provide a representative sample of the population.
Still, for years NPM uses on-line access panels for – a part of – its fieldwork. The reason why is obvious: the costs of an on-line interview are far below those of a face-to-face interview, involving travelling and personal visits by an interviewer. On-line panels certainly have advantages, but there are also threats to the quality of the resulting data. A mixed mode approach, in which data can be used complementary, combines the best of both worlds: the cost-effectiveness of on-line panels and the quality of random probability sampling. In 2006, NOM redesigned the Dutch national readership survey NPM to build in guarantees for a more representative sampling and weighting, using a two-step approach (Petric & Appel, 2007). In the first step, the foundation of the survey is built on a random probability sample of homes, which is then used in the second phase as an enumeration survey for the sampling and weighting of the on-line sample. This combined approach is unique in its efforts to enhance overall quality of an economically viable study. Where currently research clients are faced with increasing field costs, this is a practical solution for the longer term.
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Web survey bibliography (457)
- Handbook of Research Methods in Health Social Sciences; 2017; Liamputtong, P.
- Necessary but Insufficient: Why Measurement Invariance Tests Need Online Probing as a Complementary...; 2017; Meitinger, K.
- Device and Internet Use among Spanish-dominant Hispanics: Implications for Web Survey Design and Testing...; 2017; Trejo, Y. A. G.; Schoua-Glusberg, A.
- Role of online survey tools in creating temporally accurate Environmental Product Declarations (EPD)...; 2017; Ganguly, I.; Bowers, T.; Pierobon, F.; Eastin, I.
- CAQDAS at a Crossroads: Affordances of Technology in an Online Environment; 2017; Silver, C.; Bulloch, L. S.
- Development and Pilot Test of a Mobile Application for Field Data Collection; 2016; Chiappetta, L.; Kerr, M. M.
- A streamlined approach to online linguistic surveys; 2016; Erlewine, M. Y.; Kotek, H.
- The Effects of Vignette Placement on Attitudes Toward Supporting Family Members; 2016; Lau, C. Q., Seltzer, J. A., Bianchi, S. M.
- Using Web Panels to Quantify the Qualitative: The National Center for Health Statistics Research and...; 2016; Scanlon, P. J.
- Bees to Honey or Flies to Manure? How the Usual Subject Recruitment Exacerbates the Shortcomings of...; 2016; Snell, S. A., Hillygus, D. S.
- The Use of a Nonprobability Internet Panel to Monitor Sexual and Reproductive Health in the General...; 2015; Legleye, S; Charrance, G.; Razafindratsima, N.; Bajos, N.; Bohet, A.; Moreau, C.
- GreenBook Research Industry Trends Report; 2015; Murphy, L. (Ed.)
- Does Sequence Matter in Multimode Surveys: Results from an Experiment; 2014; Wagner, J., Arrieta, J., Guyer, H., Ofstedal, M. B.
- The Use of Cognitive Interviewing Methods to Evaluate Mode Effects in Survey Questions; 2014; Gray, M., Blake, M., Campanelli, P.
- Build your own social network laboratory with Social Lab: a tool for research in social media; 2014; Garaizar, P., Reips, U.-D.
- Using Eye Tracking to Evaluate Email Notifications of Surveys and Online Surveys Collecting Address...; 2014; Olmsted, E. L., Nichols, E. M.
- Correlates of Attrition in the German Internet Panel: Drop-Outs and Sleepers; 2014; Blom, A. G., Beissel-Durrant, G.
- Survey Breakoff in Online Panels; 2014; McCutcheon, A. L.
- Inside the Turk Understanding Mechanical Turk as a Participant Pool; 2014; Paolacci, G., Chandler, J.
- Nonresponse and measurement error in an online panel; 2014; Roberts, C., Allum, N., Sturgis, P.
- Estimating the effects of nonresponses in online panels through imputation; 2014; Zhang, W.
- Professional respondents in nonprobability online panels; 2014; Hillygus, D. S., Jackson, N. M., Young, M.
- Informing panel members about study results; 2014; Scherpenzeel, A., Toepoel, V.
- Determinants of the starting rate and the completion rate in online panel studies; 2014; Goeritz, A.
- The untold story of multi-mode (online and mail) consumer panels; 2014; McCutcheon, A. L., Rao, K., Kaminska, O.
- Online panels and validity; 2014; Groenlund, K., Strandberg, K.
- Assessing representativeness of a probability-based online panel in Germany; 2014; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- A critical review of studies investigating the quality of data obtained with online panels based on...; 2014; Callegaro, M., Villar, A., Yeager, D. S., Krosnick, J. A.
- Online panel research: History, concepts, applications and a look at the future; 2014; Callegaro, M., Baker, R., Bethlehem, J., Goeritz, A., Krosnick, J. A., Lavrakas, P. J.
- Motives for joining nonprobability online panels and their association with survey participation behavior...; 2014; Keusch, F., Batinic, B., Mayerhofer, W.
- Targeting the bias – the impact of mass media attention on sample composition and representativeness...; 2014; Steinmetz, S., Oez, F., Tijdens, K. G.
- Exploring selection biases for developing countries - is the web a promising tool for data collection...; 2014; Tijdens, K. G., Steinmetz, S.
- The quality of ego-centered social network data in web surveys: experiments with a visual elicitation...; 2014; Marcin, B., Matzat, U., Snijders, C.
- Switching the polarity of answer options within the questionnaire and using various numbering schemes...; 2014; Struminskaya, B., Schaurer, I., Bosnjak, M.
- Measuring the very long, fuzzy tail in the occupational distribution in web-surveys; 2014; Tijdens, K. G.
- Interest Bias – An Extreme Form of Self-Selection?; 2014; Cape, P. J., Reichert, K.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Recent Books and Journals in Public Opinion, Survey Methods, and Survey Statistics; 2014; Callegaro, M.
- Does Gamification Work? - A Literature Review of Empirical Studies on Gamification ; 2014; Hamari, J., Koivisto, J., Sarsa, H.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Pret met panels [Fun online]; 2013; Roberts, A., de Leeuw, E. D., Hox, J., Klausch, L. T., de Jongh, A.
- The Short-term Campaign Panel of the German Longitudinal Election Study 2009. Design, Implementation...; 2013; Steinbrecher, M., Rossmann, J.
- The Future of Social Media, Sociality, and Survey Research; 2013; Hill, C., Dever, J. A.
- Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting; 2013; Richards, A., Dean, E.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.
- Investigation of background acoustical effect on online surveys: A case study of a farmers' market...; 2013; Tang, Xi.
- Should the third reminder be sent? The role of survey response timing on web survey results; 2013; Rao, K., Pennington, J.
- Web panel surveys – can they be designed and used in a scientifically sound way?; 2013; Svensson, J.
- Using an Item Response Theory Approach to Measure Survey Mode of Administration Effects: Analysis of...; 2013; Mariano, L. T., Elliott, M. N.