Web Survey Bibliography
Panel quality remains the Number 1 concern of market researchers worldwide. With response rates constantly declining, respondent interaction is now front and center of today’s industry debate. Not only are best practices a must in survey design, frequency of contact and incentive programs, but effective solutions are also needed to boost respondent engagement.
GMI (Global Market Insite, Inc.) have been working with Engage Research over the last 18 months conducting an extensive program of research, exploring various techniques for improving the level of engagement of respondents participating in online surveys and measuring the impact these techniques can have on the quality of research data.
These experiments have included investigations into the impact of wording and language comma, the use of interactive animation techniques and visuals to engage respondents comma, looking at the value of using more interactive questioning approaches comma, the application of projective role playing methodologies comma, and the basic application of social psychology techniques in the construction of surveys.
This paper will present the results of this program of research and show the significant impact that making surveys more engaging can have at improving the quality of response from online respondent. It will also reveal some of the new techniques and methodologies that have emerged from these experiments including new more qualitative research approaches, and feature examples of how some of these techniques are now being put into practice with real clients, including Sony Music and Kimberly Clarke.
Audience takeaways:
• Understanding the impact that the lack of emotional engagement from respondents can have on the quality of data from online surveys and survey completion rates
• Practical solutions for improving the level of respondent engagement in online surveys
• Research evidence showing the benefit these improvements have in terms of data quality and improved completion rates
• Examples of how the discoveries can be put in to practice and some new online techniques that have emerged out of this research
Conference Homepage (abstract)
Web survey bibliography (4086)
- Testing the Applicability of Respondent Driven Sampling as an Online Research Method to Sample Hidden...; 2010; Pajak, D.
- Seriousness Checks are Useful to Improve Data Validity in Online Research; 2010; Diedenhofen, D., Aust, F., Ullrich, S., Musch, J.
- Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation...; 2010; Krischke-Ramaswamy, M., Knorr, H.
- Developing and Evaluating a Student Online Panel.; 2010; Stiglbauer, B., Gamsjäger, M., Gnambs, T., Batinic, B., Altrichter, H.
- Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior...; 2010; Führer, R., Keusch, F.
- Eye Tracking and Cognitive Interviewing: Steps to improve online questionnaires; 2010; Tries, S., Sattelberger, S.
- Trial by Ordeal, a medieval approach to a modern day problem; 2010; Cape, P., Cavallaro, K.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- Social Networking Sites: New approaches for Online-Panels?; 2010; Drosdow, M., Geißler, H.
- The Impact of Visual and Functional Design Elements in Online Survey Research; 2010; Hammen, K.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Fuehrer, R., Kling, H.
- Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel; 2010; Wiegand, G., Jella, H., Beat, H., Stefan, L.
- Potentials and Constraints of Propensity Score Weighting to Improve Web Survey Quality; 2010; Steinmetz, S., Tijdens, K.
- Are well-selected panelists better respondents? Insights into the effect of a master screener on panel...; 2010; Irmer, C., Tress, F.
- Selection Bias in Web Surveys and the Use of Propensity Scores in Forecasting the Result of the 2009...; 2010; Musch, J., Ullrich, S., Diedenhofen, D.
- KnowledgePanel®: Processes & Procedures Contributing to Sample Representativeness & Tests for Self...; 2010; Dennis, J. M.
- A Comparison of Psychometric Properties Between Internet and Paper Versions of Two Depression Instruments...; 2010; Andersson, G., Engstroem, I., Hollaendare, F.
- Combining Link-Tracing Sampling and Cluster Sampling to Estimate Totals and Means of Hidden Human Populations...; 2010; Félix-Medina, M. H., Monjardin, P. E.
- Increasing Respondents' Use of Definitions in Web Surveys; 2010; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- Quality in Unimode and Mixed-Mode designs: A Multitrait-Multimethod approach; 2010; Revilla, M.
- Elaborate Item Count Questioning: Why Do People Underreport in Item Count Responses?; 2010; Hirai, Y., Tsuchiya, Ta.
- Some Notes on the Probability Space of Statistical Surveys; 2010; Petrakos, G.
- Use of a Web-based Questionnaire in the Black Women's Health Study; 2010; Boggs, D. A., Palmer, J. R., Rosenberg, L., Russell, C. W.
- Reaching Emergency Medical Services Providers: Is One Survey Mode Better than Another?; 2010; Schmuhl, P., Van Duker, H., Gurley, K. L., Webster, A., Olson, L. M.
- Web-based Questionnaires: The Future in Epidemiology?; 2010; van Gelder, M. M. H. J, Bretveld, R. W., Roeleveld, N.
- Statistical foundations of cell-phone surveys; 2010; Wolter, K., Smith, P., Blumberg, S. J.
- Epidemiologic Research and Web 2.0—the User-driven Web; 2010; Lee, B. K.
- Developing a Research Framework for Usability in Online Surveys: Human-Survey Interaction; 2010; Kaczmirek, L.
- Online Survey Research in the Work-Family Field: Basic Concepts and Definitions; 2010; Lambert, A. D.
- Choosing Between Telephone and Online for Survey Data Collection ; 2010; Baker, R. P.
- Results of Targeting Pre-Identified Minority, Unidentified Non-Internet and Vacant Homes in Two National...; 2010; DiSogra, C., Hendarwan, E.
- Using KnowledgePanel® to Improve the Sample Representativeness and Accuracy of Opt-in Panel Data...; 2010; Dennis, J. M., Peugh, J., Graham, P.
- Self-administered mobile surveys: Usability and (non)participation; 2010; Scherrer, S., Bosnjak, M.
- Web panels: Replacement technology for market research; 2010; Goeritz, A.
- Social desirability and self-reported health risk behaviors in web-based research: three longitudinal...; 2010; Crutzen, R., Goeritz, A.
- Security and Data Protection: Collection, Storage, Feedback in Internet Research; 2010; Thiele, O., Kaczmirek, L.
- Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?; 2010; Albaum, G., Roster, C. A.,Wiley, J. B., Rossiter, J., Smith, S. M.
- Methoden der Online-Forschung; 2010; Welker, M., Wünsch, C.
- Online-Befragungen im Kontext von Lehrevaluationen – praktisch und unzuverlässig; 2010; Meinefeld, W.
- AAPOR Report on Online Panels; 2010; P., Blumberg, S. J., Brick, J. M., Rivers, D. et. al.Baker, R. P.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- Multi-Mode and Method Experiment in a Study of Nurses; 2010; Friese, C. R., Lee, C. S., O'Brien, S., Crawford, S. D.
- An Experiment With an Employment Sector Question; 2010; Finno, A. A., Kohout, J.
- Lottery Incentives and Online Survey Response Rates; 2010; Preece, M. J., Johanson, G., Hitchcock, J.
- Color red in web-based knowledge testing; 2010; Gnambs, T., Batinic, B., Appel, Ma.
- A comparison of surveys using different modes of data collection; 2010; Revilla, M., Saris, W. E.
- Variations in Response Style Behavior by Response Scale Format in Attitude Research; 2010; Kieruj, N. D., Moors, G.
- Selection Bias in Web Surveys; 2010; Bethlehem, J.
- Using the Internet to Give Children a Voice: An Online Survey of 10-and 11-Year-Old Children in Northern...; 2010; Lloyd, K., Devine, P.