Web Survey Bibliography
In a world where we are concerned about the survey taking behaviour of online panellists, it may seem strange to know that one of their biggest complaints is that they rarely get to do surveys!
On our US panel only 1 in 8 survey starts results in a completed interview. The rest comprise Quota Fulls and Screen Outs. Better project management, and more time in field, can reduce the number of Quota Fulls, but the level of Screen Out is by design. The evidence from our European and APAC panels is that the problem is somewhat less, but is increasing.
The result of this excessive screening out is a shortened panellist lifetime, increased dissatisfaction with the research process, and, at worst, an incentive to cheat on surveys.
An alternative approach to the current invitation paradigm, is to decide which survey a panellist should be presented with as they arrive to take a survey, in response to a generic invitation. By presenting a (short) set of screener questions and adding this to the already known panellist profile, a real time profile of the respondent with respect to the currently open surveys can be built, and the panellists then routed to the most appropriate open survey.
By utilising such an approach we expect to improve data quality, but at what cost? The biases introduced by a survey router (as such systems are generally known) are complex, subtle and entirely dependent on the interplay of the surveys currently in the system. Our research takes the form of a Trial by Ordeal. We have re-created a random 50 projects conducted in the past and placed them in a survey router situation. In addition to describing the process and the potential for the introduction of bias, we will examine data distributions to assess how much effect any biases introduce to the data itself and, through simulation, estimate the size of such biases. We will also present findings on data quality – validity and reliability - comparing the two approaches.
Conference Homepage (abstract)
Web survey bibliography (286)
- Paradata as an aide to questionnaire design: Improving quality and reducing burden; 2017; Timm, E.; Stewart, J.; Sidney, I.
- Targeted letters: Effects on sample composition and item non-response; 2017; Bianchi, A.; Biffignandi, S.
- Using Mixed Methods to Research the Professional Development Needs of English Teacher Educators in PCET...; 2017; Eliahoo, R.
- The Failure of the Polls: Lessons Learned from the 2015 UK Polling Disaster; 2017; Sturgis, P.
- Web based health surveys: Using a Two Step Heckman model to examine their potential for population health...; 2016; Morrissey, K.; Kinderman, P.; Pontin, E.; Tai, S.; Schwannauer, M.
- Fieldwork Effort, Response Rate, and the Distribution of Survey Outcomes: A Multilevel Meta-analysis; 2016; Sturgis, P.; Williams, Jo.; Brunton-Smith, I.; Moore, J.
- Gamifying. Not all fun and games; 2016; Stubington, P.; Crichton, C.
- Are interviews costing £0.08 a waste of money? Reviewing Google Surveys for Wisdom of the Crowd...; 2016; Roughton, G.; MacKay, I.
- Observations from Twelve Years of an Annual Market Research Technology Survey; 2016; Macer, T.; Wilson, S.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Last Year Your Answer Was … The Impact of Dependent Interviewing Wording and Survey Factors on...; 2016; Al Baghal, T.
- Gamifying Questions Using Text Alone; 2016; Cape, P. J.
- Eye-tracking Social Desirability Bias; 2016; Kaminska, O.; Foulsham, T.
- Assessing targeted approach letters: effects in different modes on response rates, response speed and...; 2016; Lynn, P.
- Report of the Inquiry into the 2015 British general election opinion polls; 2016; Sturgis, P., Baker, N., Callegaro, M., Fisher, St., Green, J., Jennings, W., Kuha, J., Lauderdale, B...
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Revisiting “yes/no” versus “check all that apply”: Results from a mixed modes...; 2016; Nicolaas, G.; Campanelli, P.; Hope, S.; Jaeckle, A.; Lynn, P.
- Adapting Labour Force Survey questions from interviewer-administered modes for web self-completion in...; 2015; Betts, P.; Cubbon, B.
- Recent Books and Journals Articles in Public Opinion, Survey Methods, Survey Statistics, and Big Data...; 2015; Callegaro, M.
- Are Fast Responses More Random? Testing the Effect of Response Time on Scale in an Online Choice Experiment...; 2015; Boerger, T.
- Using equivalence testing to disentangle selection and measurement in mixed modes surveys ; 2015; Cernat, A.
- Polling Error in the 2015 UK General Election: An Analysis of YouGov’s Pre and Post-Election Polls...; 2015; Wells, A.; Rivers, D.
- The Cathie Marsh lecture: What does the failure of the polls tell us about the future of survey research...; 2015; Sturgis, P., Matheson, J.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
- Email subject lines and response rates to invitations to participate in a web survey and a face-to-face...; 2015; Sappleton, N.; Lourenco, F.
- Validity of Internet-Based Longitudinal Study Data: The Elephant in the Virtual Room; 2015; Pugh, C. A.; Summers, K. M.; Bronsvoort, M. C.; Handel, I. G.; Clements, D. N.
- Challenges with Online Research for Couples and Families: Evaluating Nonrespondents and the Differential...; 2015; Busby, D. M.; Yoshida, Ke.
- Gamification in market research: Increasing enjoyment, participant engagement and richness of data,...; 2015; Bailey, P.; Pritchard, G.; Kernohan, H.
- Going Online with a Face-to-Face Household Panel: Effects of a Mixed Mode Design on Item and Unit Non...; 2015; Burton, J.; Jaeckle, A.; Lynn, P.
- Adapting an interviewer - administered survey for web self - completion in a mixed - mode design ; 2015; Betts, P.; Cubbon, B.
- Technology and Reporting of Daily Activities – Considerations for Analysis of Behaviours in Mixed...; 2015; Fisher, K.; Gershuny, J.
- Measurement Error in Discontinuous Online Survey Panels: Panel Conditioning and Data Quality; 2015; Atkeson, L. R.; Adams, A. N.; Karp, J. A.
- The importance of scale direction between different modes; 2015; Agalioti-sgompou, V.
- The effect of response formats on data quality and comparability across online PC and smartphone surveys...; 2015; Cleary, A.; Allum, N.; Kolbas, V.
- A web-based survey of United Kingdom sedation practice in the intensive care unit; 2015; Yassin, S. M., Yassin, J., Terblanche, M., McKenzie, C. A.
- The Use of Cognitive Interviewing Methods to Evaluate Mode Effects in Survey Questions; 2014; Gray, M., Blake, M., Campanelli, P.
- FocusVision 2014 Annual MR Technology Report; 2014; Macer, T., Wilson, S.
- Do your own online surveys. DYI and self serve market research; 2014; Cary, N.
- Nonprobability Web Surveys to Measure Sexual Behaviors and Attitudes in the General Population: A Comparison...; 2014; Erens, B.; Burkill, S.; Couper, M. P.; C., Clifton, S., Tanton, C., Phelps, A., Datta, J., Mercer,...
- 640 Current trends in management of high-risk prostate cancer in Europe: Results of a web-based survey...; 2014; Briganti, A., Isbarn, H., Ost, P., Ploussard, G., Sooriakumaran, P., Van Den Bergh, R.C.N., Van Oort...
- Is Vague Valid? The Comparative Predictive Validity of Vague Quantifiers and Numeric Response Options...; 2014; Al Baghal, T.
- Improving Survey Response Rates in Online Panels Effects of Low-Cost Incentives and Cost-Free Text Appeal...; 2014; Pedersen, M. J., Nielsen, C. V.
- The role of email addresses and email contact in encouraging web response in a mixed mode design ; 2014; Cernat, A., Lynn, P.
- Mixed-mode surveys of the general population - Results from the European Social Survey mixed-mode experiment...; 2014; Park, A., Humphrey, A.
- Measurement effects between CAPI and Web questionnaires in the UK Household Longitudinal Study; 2014; Lynn, P., Vannieuwenhuyze, J. T. A.
- Role of mode in respondents’ decisions to participate in IP5: findings from a qualitative follow...; 2014; Collins, D., Mitchell, Ma.
- Understanding Society Innovation Panel Wave 6: results from methodological experiments; 2014; Allum, N., Auspurg, K., Blake, M., Booker, C. L., Crossley, T. F., D'ardenne, J., Fairbrother, M., Iacovou...
- The untold story of multi-mode (online and mail) consumer panels; 2014; McCutcheon, A. L., Rao, K., Kaminska, O.
- A critical review of studies investigating the quality of data obtained with online panels based on...; 2014; Callegaro, M., Villar, A., Yeager, D. S., Krosnick, J. A.
- Recent Books and Journals in Public Opinion, Survey Methods, and Survey Statistics; 2014; Callegaro, M.