Web Survey Bibliography
a. Relevance & Research Question:
Due to the dropping penetration rate of landline telephones and a general decline in the willingness to participate in telephone surveys, data collection using online methods – especially online access panels – are becoming more popular all over Europe. Under these circumstances it is important to look at the different ways people can be recruited into online access panels as well as the costs and effectiveness of recruiting methods in terms of survey completion rates, short- and long-term panelist behavior, and the possibility to recharge target groups. What are the most effective ways of recruiting new panel members?
b. Methods & Data:
This study takes a detailed look at 137 web survey projects conducted during the course of 13 months in the Austrian Opinions Online Panel to gain insight into who the people are that participate in online access panels and how to recruit new members in an effective, fast and widespread way. A total of 7.607 panel members were analyzed. We looked at the way they entered the panel (direct mailing, opt-in e-mail lists, Google Ads, Second Life etc.), their behavior in the online panel(membership duration, completion rate etc.) and whether there are any differences in the characteristics of people recruited with different methods.
c. Results:
It is shown that the costs of a new panel member and his/her behavior in the panel depends on the entry way.The percentage of surveys started and of the questionnaires terminated before finish was influenced by the way of entering the online access panel, gender, age, number of invitations received and length of membership.
d. Added Value:
This study shows that with different ways of recruitment for online panels different groups of new panelists in terms of demographics and participation behavior can be gained at varying costs. We show what the most efficient ways to recruit new panel members are.
Conference Homepage (abstract)
Web survey bibliography (4086)
- Testing the Applicability of Respondent Driven Sampling as an Online Research Method to Sample Hidden...; 2010; Pajak, D.
- Seriousness Checks are Useful to Improve Data Validity in Online Research; 2010; Diedenhofen, D., Aust, F., Ullrich, S., Musch, J.
- Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation...; 2010; Krischke-Ramaswamy, M., Knorr, H.
- Developing and Evaluating a Student Online Panel.; 2010; Stiglbauer, B., Gamsjäger, M., Gnambs, T., Batinic, B., Altrichter, H.
- Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior...; 2010; Führer, R., Keusch, F.
- Eye Tracking and Cognitive Interviewing: Steps to improve online questionnaires; 2010; Tries, S., Sattelberger, S.
- Trial by Ordeal, a medieval approach to a modern day problem; 2010; Cape, P., Cavallaro, K.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- Social Networking Sites: New approaches for Online-Panels?; 2010; Drosdow, M., Geißler, H.
- The Impact of Visual and Functional Design Elements in Online Survey Research; 2010; Hammen, K.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Fuehrer, R., Kling, H.
- Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel; 2010; Wiegand, G., Jella, H., Beat, H., Stefan, L.
- Potentials and Constraints of Propensity Score Weighting to Improve Web Survey Quality; 2010; Steinmetz, S., Tijdens, K.
- Are well-selected panelists better respondents? Insights into the effect of a master screener on panel...; 2010; Irmer, C., Tress, F.
- Selection Bias in Web Surveys and the Use of Propensity Scores in Forecasting the Result of the 2009...; 2010; Musch, J., Ullrich, S., Diedenhofen, D.
- KnowledgePanel®: Processes & Procedures Contributing to Sample Representativeness & Tests for Self...; 2010; Dennis, J. M.
- A Comparison of Psychometric Properties Between Internet and Paper Versions of Two Depression Instruments...; 2010; Andersson, G., Engstroem, I., Hollaendare, F.
- Combining Link-Tracing Sampling and Cluster Sampling to Estimate Totals and Means of Hidden Human Populations...; 2010; Félix-Medina, M. H., Monjardin, P. E.
- Increasing Respondents' Use of Definitions in Web Surveys; 2010; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- Quality in Unimode and Mixed-Mode designs: A Multitrait-Multimethod approach; 2010; Revilla, M.
- Elaborate Item Count Questioning: Why Do People Underreport in Item Count Responses?; 2010; Hirai, Y., Tsuchiya, Ta.
- Some Notes on the Probability Space of Statistical Surveys; 2010; Petrakos, G.
- Use of a Web-based Questionnaire in the Black Women's Health Study; 2010; Boggs, D. A., Palmer, J. R., Rosenberg, L., Russell, C. W.
- Reaching Emergency Medical Services Providers: Is One Survey Mode Better than Another?; 2010; Schmuhl, P., Van Duker, H., Gurley, K. L., Webster, A., Olson, L. M.
- Web-based Questionnaires: The Future in Epidemiology?; 2010; van Gelder, M. M. H. J, Bretveld, R. W., Roeleveld, N.
- Statistical foundations of cell-phone surveys; 2010; Wolter, K., Smith, P., Blumberg, S. J.
- Epidemiologic Research and Web 2.0—the User-driven Web; 2010; Lee, B. K.
- Developing a Research Framework for Usability in Online Surveys: Human-Survey Interaction; 2010; Kaczmirek, L.
- Online Survey Research in the Work-Family Field: Basic Concepts and Definitions; 2010; Lambert, A. D.
- Choosing Between Telephone and Online for Survey Data Collection ; 2010; Baker, R. P.
- Results of Targeting Pre-Identified Minority, Unidentified Non-Internet and Vacant Homes in Two National...; 2010; DiSogra, C., Hendarwan, E.
- Using KnowledgePanel® to Improve the Sample Representativeness and Accuracy of Opt-in Panel Data...; 2010; Dennis, J. M., Peugh, J., Graham, P.
- Self-administered mobile surveys: Usability and (non)participation; 2010; Scherrer, S., Bosnjak, M.
- Web panels: Replacement technology for market research; 2010; Goeritz, A.
- Social desirability and self-reported health risk behaviors in web-based research: three longitudinal...; 2010; Crutzen, R., Goeritz, A.
- Security and Data Protection: Collection, Storage, Feedback in Internet Research; 2010; Thiele, O., Kaczmirek, L.
- Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?; 2010; Albaum, G., Roster, C. A.,Wiley, J. B., Rossiter, J., Smith, S. M.
- Methoden der Online-Forschung; 2010; Welker, M., Wünsch, C.
- Online-Befragungen im Kontext von Lehrevaluationen – praktisch und unzuverlässig; 2010; Meinefeld, W.
- AAPOR Report on Online Panels; 2010; P., Blumberg, S. J., Brick, J. M., Rivers, D. et. al.Baker, R. P.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- Multi-Mode and Method Experiment in a Study of Nurses; 2010; Friese, C. R., Lee, C. S., O'Brien, S., Crawford, S. D.
- An Experiment With an Employment Sector Question; 2010; Finno, A. A., Kohout, J.
- Lottery Incentives and Online Survey Response Rates; 2010; Preece, M. J., Johanson, G., Hitchcock, J.
- Color red in web-based knowledge testing; 2010; Gnambs, T., Batinic, B., Appel, Ma.
- A comparison of surveys using different modes of data collection; 2010; Revilla, M., Saris, W. E.
- Variations in Response Style Behavior by Response Scale Format in Attitude Research; 2010; Kieruj, N. D., Moors, G.
- Selection Bias in Web Surveys; 2010; Bethlehem, J.
- Using the Internet to Give Children a Voice: An Online Survey of 10-and 11-Year-Old Children in Northern...; 2010; Lloyd, K., Devine, P.