Web Survey Bibliography
a. Relevance & Research Question:
Due to the dropping penetration rate of landline telephones and a general decline in the willingness to participate in telephone surveys, data collection using online methods – especially online access panels – are becoming more popular all over Europe. Under these circumstances it is important to look at the different ways people can be recruited into online access panels as well as the costs and effectiveness of recruiting methods in terms of survey completion rates, short- and long-term panelist behavior, and the possibility to recharge target groups. What are the most effective ways of recruiting new panel members?
b. Methods & Data:
This study takes a detailed look at 137 web survey projects conducted during the course of 13 months in the Austrian Opinions Online Panel to gain insight into who the people are that participate in online access panels and how to recruit new members in an effective, fast and widespread way. A total of 7.607 panel members were analyzed. We looked at the way they entered the panel (direct mailing, opt-in e-mail lists, Google Ads, Second Life etc.), their behavior in the online panel(membership duration, completion rate etc.) and whether there are any differences in the characteristics of people recruited with different methods.
c. Results:
It is shown that the costs of a new panel member and his/her behavior in the panel depends on the entry way.The percentage of surveys started and of the questionnaires terminated before finish was influenced by the way of entering the online access panel, gender, age, number of invitations received and length of membership.
d. Added Value:
This study shows that with different ways of recruitment for online panels different groups of new panelists in terms of demographics and participation behavior can be gained at varying costs. We show what the most efficient ways to recruit new panel members are.
Conference Homepage (abstract)
Web survey bibliography - Internet access Panels (431)
- Framing Effects and Expected Social Security Claiming Behavior; 2011; Brown, Je., Kapteyn, A., Mitchell, O. S.
- Building an Online Immigrant Panel: Response and Representativity; 2011; Scherpenzeel, A.
- Response Quantity, Response Quality, and Costs of Building an Online Panel via Social Contacts.; 2011; Toepoel, V.
- Differential Sampling Based on Historical Individual-Level Data in Online Panels.; 2011; Kelly, R. H.
- Re-Examining the Validity of Different Survey Modes for Measuring Public Opinion in the U.S.: Findings...; 2011; Ansolabehere, S., Fraga, B., Schaffner, B. F.
- Online qualitative approaches: an appraisal; 2011; Parker, Ke.
- Social and Behavioral Research and the Internet: Advances in Applied Methods and Research Strategies; 2011; Das, M., Ester, P., Kaczmirek, L.
- The Prevalence of Chronic Pain in United States Adults: Results of an Internet-Based Survey; 2010; Johannes, C. B., Le, T. K., Zhou, X., Johnston, J. A., Dworkin, R. H.
- The impact of next and back buttons on time to complete and measurement reliability in computer-based...; 2010; Hays, R. D., Bode, R., Rothrock, N., Riley, W., Cella, D., Gershon, R.
- Research synthesis. AAPOR report on online panels; 2010; Brick, J. M., Baker, R., Blumberg, S. J., Couper, M. P., Courtright, M., Dennis, J. M., Dillman, D....
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- Real ID. State of The Art Representative and Repeatable Online Samples. Behaviorally Profiled Respondents...; 2010; Gittelman, S. H., Trimarchi, E.
- Overview of data collection methodology; 2010
- Machines that lean how to code open ended survey data; 2010; Esuli, A., Sebastiani, F.
- Ekos' observation of MRIA study - Canadian online panels: similar or different?; 2010
- The Future of Internet Research; 2010; Lavrakas, P. J.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Online panel survey, Change and stability of political attitudes; 2010
- The Internet, Electoral Politics and Citizen Participation in Global Perspective; 2010; Gibson, R., Cantijoch, M.
- Continuity and Innovation in the Design of Understanding Society: the UK Household Longitudinal Study...; 2010; Laurie, H.
- Understanding Society Innovation Panel Wave 2: Results from Methodological Experiments ; 2010; Burton, J., Laurie, H., Uhrig, S. C. N.
- Update on the ARF’s Quality Enhancement Process (QeP); 2010; Pettit, R.
- From clipboards to online research communities; 2010; Poynter, R., Cierpicki, S., Lorch, J., Zuo, B., Davis, C., Eddy, C.
- Digital, Social Moms: Using Social Media to Increase Respondent Engagement and Decrease Recruiting Costs...; 2010; Stemberg, C., Rimmer, L., Weinstein, D.
- How is Emerging Technology/Web 2.0 Changing Gathering Consumer Feedback and the Delivery of Data? ; 2010; Price, K., Patel, N.
- Factorial Design on Survey Router Configuration Effect by Sample Source; 2010; Fawson, B., Johnson, E. P.
- Recruiting Online Panel Members from a Mail survey in the General Population: Results from an Exploratory...; 2010; Reuband, K. H.
- Representing Seniors in an Online National Probability Panel Survey: Measuring Technology Attitudes...; 2010; Peugh, J., Mansfield, W., Wells, T., Semans, K.
- Communicating Disclosure Risk in Informed Consent Statements; 2010; Singer, E., Couper, M. P.
- Assessing the Accuracy of the Face-to-Face Recruited Internet Survey Platform: A Comparison of Behavioral...; 2010; Villar, A., Malka, A., Krosnick, J. A.
- Internet Panels and Health Research: Findings from National RDD Surveys.; 2010; Boyle, J.
- Does Making The Survey Topic More Salient Lead To An Expert Bias? – The Influence of Announcing...; 2010; Keusch, F., Mayerhofer, W., Weilbuchner, N., Jungreithmaier, S.
- Time Related Inconsistencies in Global Online Panels; 2010; Gittelman, S. H., Trimarchi, E.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- Panel management in a mixed-mode (Web/mobile) research world ; 2010; Townsend, L.
- Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation...; 2010; Krischke-Ramaswamy, M., Knorr, H.
- Developing and Evaluating a Student Online Panel.; 2010; Stiglbauer, B., Gamsjäger, M., Gnambs, T., Batinic, B., Altrichter, H.
- Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior...; 2010; Führer, R., Keusch, F.
- Trial by Ordeal, a medieval approach to a modern day problem; 2010; Cape, P., Cavallaro, K.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- Social Networking Sites: New approaches for Online-Panels?; 2010; Drosdow, M., Geißler, H.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Fuehrer, R., Kling, H.
- Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel; 2010; Wiegand, G., Jella, H., Beat, H., Stefan, L.
- Potentials and Constraints of Propensity Score Weighting to Improve Web Survey Quality; 2010; Steinmetz, S., Tijdens, K.
- Results of Targeting Pre-Identified Minority, Unidentified Non-Internet and Vacant Homes in Two National...; 2010; DiSogra, C., Hendarwan, E.
- Using KnowledgePanel® to Improve the Sample Representativeness and Accuracy of Opt-in Panel Data...; 2010; Dennis, J. M., Peugh, J., Graham, P.
- Social desirability and self-reported health risk behaviors in web-based research: three longitudinal...; 2010; Crutzen, R., Goeritz, A.
- AAPOR Report on Online Panels; 2010; P., Blumberg, S. J., Brick, J. M., Rivers, D. et. al.Baker, R. P.
- A comparison of surveys using different modes of data collection; 2010; Revilla, M., Saris, W. E.
- Are Internet access panels a lemon market?; 2010; Haynes, D.