Web Survey Bibliography
Qualitative Online Research – Online Focus Groups / Chats, Online Diaries, Forums, Blogs etc. – are not new anymore. But especially in combination with tools like SMS- and video documentation and with offline approaches, the different available online methods have the potential for truly new insights and developments.
Using the example of several market research case studies, it will be shown how combinations of the different methods online give in-depth and multimedia insights into the consumers life’s and are used to generate, discuss and evaluate new ideas, e.g. for products and communication. The elaborated combination of methods brings out the true benefits of Qualitative Online Research: A perspective guided by the consumers, a more thorough and traceable process of reflection and a multimedia-based output. Within the GIM Creative Online Lab or initiated Online Communities consumers and researchers engage in a close interaction that would not be possible offline in the same length and intensity, due to time and cost issues.
The immanent multmediality of online interaction enables the use of various kinds of stimuli and techniques and makes the output especially rich. It will be shown how this kind of iterative online research can reach from consumer insights to ideas to evaluated and fine-tuned products concepts including visual input to depict emotional worlds.
Conference Homepage (abstract)
Web survey bibliography - Marketing/business (336)
- Effects of Response Formats when Measuring Attitudes in Consumer Web Surveys Across Markets.; 2011; Couper, M. P., Nunge, E.
- What it takes to be a top 100 website; 2010
- The multidimensional integral business survey response model; 2010; Bavdaz, M.
- Site-intercpet survey best practices; 2010; Henning, J.
- Overview of data collection methodology; 2010
- Demographics of mechanical Turk. Ceder working papers; 2010; Ipeirotis, P. G.
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T., Wilson, S.
- An Analyze of the Zero Price Effect on Online Business Performance - An Research Based on the Mobile...; 2010; Liu, Y., Yuan, P.
- From clipboards to online research communities; 2010; Poynter, R., Cierpicki, S., Lorch, J., Zuo, B., Davis, C., Eddy, C.
- Codebook and explanatory note on the WageIndicator dataset ; 2010; Tijdens, K., van Zijl, S., Hughie-Williams, M., van Klaveren, M., Steinmetz, S.
- When the water is right.; 2010; Andruss, P.
- Time Related Inconsistencies in Global Online Panels; 2010; Gittelman, S. H., Trimarchi, E.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- Testing the Applicability of Respondent Driven Sampling as an Online Research Method to Sample Hidden...; 2010; Pajak, D.
- Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation...; 2010; Krischke-Ramaswamy, M., Knorr, H.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel; 2010; Wiegand, G., Jella, H., Beat, H., Stefan, L.
- Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?; 2010; Albaum, G., Roster, C. A.,Wiley, J. B., Rossiter, J., Smith, S. M.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- An Experiment With an Employment Sector Question; 2010; Finno, A. A., Kohout, J.
- Online polls burnish image - Daily tracking surveys are increasingly used by companies with dents on...; 2010; Bialik, C.
- Using the Delphi method to engage stakeholders: A comparison of two studies; 2010; Geist, M. R.
- Response format effects on measurement of employment; 2009; Thomas, R. K., Dillman, D. A., Smyth, J. D.
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- The 2008 Confirmit Annual Market Research Software Survey; 2009; Macer, T., Wilson, S.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- The Decline And Fall Of The Response Rate: The Fightback ; 2009; Green, A., Staplehurst, S., Windle, R.
- Effects of incentives and the Big Five personality dimensions on internet panellists' ratings; 2009; Larson, A. J., Sachau, D. A.
- Using Non-Probability Samples for Confusion Surveys - Mall Intercepts and the Internet; 2009; Ericksen, E. P.
- Factors Contributing to Participation in Web‐based Surveys among Italian University Graduates; 2009; Cimini, C., Girottu, C., Gasperoni, G.
- Integration of different data collection techniques using the propensity score; 2009; Camillo, F., Conti, V., Ghiselli, S.
- The Effect of Email Invitation Customization on Survey Completion Rates in an Internet Panel: A Meta...; 2009; Callegaro, M., Kruse, Y., Thomas, M., Nukulkij, P.
- Comparison Study of Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web...; 2009; Dennis, J. M., Osborn, L., Semans, K.
- Turning Grid Questions into Sequences in Business Web Surveys; 2009; Haraldsen, G., Bergstrøm, Y.
- The Electronic Questionnaire Experience in Business Surveys: mode effects on quality and on response...; 2009; Biffignandi, S., Siesto, G., Zeli, A.
- Findings from consumer surveys on Internet Shopping: A comparison of pre and post study consumer research...; 2009; Anonymous
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Market Research Online and Offline - Differences in output and processing of Qualitative Online and...; 2009; Knorr, H., Krischke-Ramaswamy, M.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.
- AGOF internet facts – increasing the response rate for onsite-surveys; 2009; Foerstel, H.