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Web Survey Bibliography

Title Online qualitative approaches: an appraisal
Source International Journal of Market Research, 53, 1, pp. 120-122
Year 2011
Database EBSCOhost
Access date 31.03.2011

Information is provided about a presentation by Ken Parker at an ASC (Association for Survey Computing) conference titled "Pizzazz in Research: Renewing the Rules of Engagement" which was held on September 30, 2010 at Imperial College in London, England. Parker discussed online qualitative marketing research, and how methodologies compare with traditional offline methods.

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EBSCOhost (abstract) / (full text)

Year of publication2011
Bibliographic typeJournal article

Web survey bibliography - International Journal of Market Research (46)